Marketing Operations Architect: Systems & Data Integrity

Baseten; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive equity

Medical/dental/vision insurance

Flexible PTO with winter break

Parental leave

Fertility stipend

401(k)

Job summary

Baseten is seeking a Marketing Operations Manager to own the systems layer of our marketing engine. You will treat marketing infrastructure like production, ensuring reliability as campaigns scale and model launches accelerate.

This role sits at the core of the marketing team and requires building scalable, automated solutions that empower the entire demand-gen function. You will own MAPs, Salesforce, tagging, and integrations, while driving data integrity and measurable marketing outcomes.

Qualifications

• 6+ years in marketing operations for B2B SaaS or developer tooling
• Deep expertise in MAPs and Salesforce, including field mapping and governance
• Experience building lead scoring, routing, lifecycle stages, and attribution infrastructure
• Experience fixing messy data: dedupes, backfills, spam attacks, tracking outages
• Comfort with tag management, webhooks, APIs, and light scripting/automation

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors
• Build defense-in-depth on inbound: spam protection, rate limiting, domain validation, anomaly alerting
• Enforce data integrity: UTM governance, lifecycle stages, field hygiene, metrics definitions
• Operationalize the web request pipeline with dev agency: briefs, tickets, SLAs, launch-day runbooks
• Systematize marketing ops request intake: triage, prioritize, automate repeat offenders
• Collaborate with RevOps, Data, and Sales to close workflow gaps where revenue data leaks
• Build or implement custom solutions and AI-powered workflows
• Implement vision for marketing stack with roadmap and clear milestones

Skills

MAPs

Salesforce

Tag management

APIs

Python

N8N/Zapier

Automation

Data governance

Tools

GTM

Zapier

APIs

Job description

Baseten is seeking a Marketing Operations Manager to own the systems layer of our marketing engine. You will treat marketing infrastructure like production, ensuring reliability as campaigns scale and model launches accelerate.

This role sits at the core of the marketing team and requires building scalable, automated solutions that empower the entire demand-gen function. You will own MAPs, Salesforce, tagging, and integrations, while driving data integrity and measurable marketing outcomes.