Growth Marketing Analytics & Data Lead

Curriculum Associates; United States; Hybrid; USD 82,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with employer match

Flexible vacation and holidays

Job summary

Curriculum Associates in the United States seeks a Senior Marketing and Data Analytics Manager to own Growth Marketing’s analytics and data operations, building reporting that connects marketing activity to pipeline and revenue in Salesforce, Pardot, BI platforms, and Google Analytics.

You will partner with IT and Sales Ops to keep data accurate and integrated, guide offshore resources, and lead data governance, segmentation, attribution, and AI-enabled workflows to deliver executive-ready

Qualifications

• Bachelor's degree required; advanced degree a plus.
• 5+ years in marketing analytics, operations, or revenue operations.
• Experience in B2B demand generation or EdTech is a plus.
• Proven track record building and improving marketing data infrastructure.

Responsibilities

• Own Marketing’s contribution to the Growth Marketing reporting framework.
• Deliver integrated full-funnel reporting tied to revenue outcomes.
• Identify performance trends and optimize paid media, email, and web.
• Develop dashboards and scorecards with real-time visibility for leadership.
• Define attribution models for long, complex buying cycles.
• Manage data hygiene, segment audiences, and ensure source tracking.
• Lead offshore analytics resources and QA deliverables.
• QA AI-assisted workflows for reporting and segmentation.

Skills

Marketing analytics

Data governance

Segmentation

SQL

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Data Analytics, CS

Tools

Salesforce

Pardot/Account Engagement

Google Analytics

Google Tag Manager

UTM framework

6sense

ZoomInfo

Bombora

Job description

Curriculum Associates in the United States seeks a Senior Marketing and Data Analytics Manager to own Growth Marketing’s analytics and data operations, building reporting that connects marketing activity to pipeline and revenue in Salesforce, Pardot, BI platforms, and Google Analytics.

You will partner with IT and Sales Ops to keep data accurate and integrated, guide offshore resources, and lead data governance, segmentation, attribution, and AI-enabled workflows to deliver executive-ready