Marketing Operations Lead: Scale Systems & Data Integrity

Neura Market; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation, equity

Medical, dental, vision insurance

Flexible PTO including Winter Break

Paid parental leave

Fertility and family-building stipend

401(k)

Learning opportunities

Job summary

Baseten is seeking a Marketing Operations Manager to own the systems layer of Baseten's Marketing engine and scale its performance.

You’ll manage the marketing tech stack end-to-end, drive data integrity, and collaborate with RevOps, Data, and Sales to close workflow gaps. This role demands hands-on expertise in MAPs, Salesforce, and automation, not a pure IT position.

You will architect scalable processes for campaigns, attribution, and onboarding of new channels.

Qualifications

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company.
• Deep, hands-on expertise in MAPs and Salesforce — field mapping, sync governance, workflows.
• Has built lead scoring, routing, lifecycle stages, and attribution infrastructure.
• Experience with data hygiene, tracking outages, and prevention.
• Proficiency with tag management, webhooks, APIs, and automation tools.

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating, alerting.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic.
• Operationalize the web request pipeline with our dev agency: briefs, tickets, SLAs, and launch-day runbooks.
• Systematize the request intake for marketing ops work — triage, prioritize, automate repeat offenders.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks.
• Build or implement custom solutions and AI-powered workflows.
• Implement vision for the marketing stack with a clear roadmap.

Skills

Marketing ops

Salesforce

MAPs

Automation

Tools

GTM

Webhooks

APIs

n8n

Zapier

Python

Job description

Baseten is seeking a Marketing Operations Manager to own the systems layer of Baseten's Marketing engine and scale its performance.

You’ll manage the marketing tech stack end-to-end, drive data integrity, and collaborate with RevOps, Data, and Sales to close workflow gaps. This role demands hands-on expertise in MAPs, Salesforce, and automation, not a pure IT position.

You will architect scalable processes for campaigns, attribution, and onboarding of new channels.