Marketing Analytics Manager

Baseten; San Francisco, Northern (CA, KY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive equity

100% medical, dental, vision insurance

Flexible PTO including Winter Break

Parental leave

Fertility stipend

401(k)

Exposure to ML startups

Job summary

Baseten in San Francisco seeks a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. The role is foundational and hands‑on, coordinating with Demand Gen, Field Marketing, MOps and Product Marketing to stitch together activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards, semantic layers and plugins to empower teams to answer questions and drive

Qualifications

• 5+ years in marketing analytics, growth analytics, product analytics, data science, or similar quantitative role.

Responsibilities

• Define Marketing success metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
• Ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third‑party sources.
• Create a medallion architecture connecting journeys across systems from first touch to signup, onboarding, activation and expansion.
• Understand audiences: develop segmentation frameworks based on customer attributes, intent and product behavior.
• Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints.
• Measure awareness and channel impact: establish frameworks for brand, awareness and channel effectiveness analyzing signals and downstream product behavior.
• Improve marketing activation and optimization: connect data back into platforms like Google Ads and LinkedIn, including offline conversions.
• Architect building blocks turning data into action: design and implement A/B tests, incrementality testing and multi‑touch attribution.

Skills

SQL fluency

Data modeling

Marketing analytics

Event-level data

Audience segmentation

GA/analytics

Tools

BigQuery

dbt

Fivetran

Airbyte

Databricks

Google Analytics

Salesforce

HubSpot

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting‑edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands‑on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel.

You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve.

RESPONSIBILITIES

• Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
• Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third‑party sources.
• Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion.
• Understand our audiences: develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior.
• Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints. Identify opportunities to improve the journey from acquisition and signup through onboarding and growth.
• Measure awareness and channel impact: establish practical frameworks for understanding brand, awareness and channel effectiveness using audience signals, engagement and downstream product behavior.
• Improve marketing activation and optimization: connect high‑quality conversion and customer signals back into platforms such as Google Ads and LinkedIn, including offline conversions.
• Architect the building blocks that turn data into action: design and implement A/B experiments, incrementality testing and multi‑touch attribution.

REQUIREMENTS

• 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally supporting B2B, developer-focused, API, or usage‑based products.
• Deep SQL fluency and strong analytical skills, with a track record of working with large, event‑level datasets and turning ambiguous business questions into decision‑ready analysis.
• Ability to connect data across marketing, CRM, web, SEO/AEO and product systems to understand customer journeys.
• Experience with paid ad platforms such as Google, LinkedIn and X; how to measure performance and optimize.
• Hands‑on with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics.
• Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery and/or Databricks.
• Comfort working with APIs, automation and integration tools such as n8n or Zapier.

PREFERRED QUALIFICATIONS

• Experience with AI/ML products and familiarity with inference and training metrics, including how technical product usage can inform customer lifecycle measurement and customer value.
• Experience with usage‑based products, developer platforms or APIs.
• Experience developing multi‑touch attribution, incrementality measurement, media mix models or other approaches for understanding Marketing's contribution across a complex customer journey.
• Experience implementing offline conversion pipelines or feeding first‑party conversion and customer signals into advertising platforms.

BENEFITS

• Competitive compensation, including meaningful equity
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family‑building stipend through Carrot
• Company‑facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).