Marketing Analytics Lead: Attribution & AI Growth

United States Digital Space LLC; Bellevue (IL); On-site; USD 170,000 - 233,000; Full time

Job summary

the company is seeking a Sr. Manager, Marketing Analytics to transform data into insights and guide decisions across marketing channels.

You will own measurement, attribution, and ROI optimization, serving as the analytics expert for leadership. You will drive full-funnel measurement, build self-service Tableau dashboards, and mentor junior analysts while collaborating with Field Analytics, Data Operations, and Marketing teams.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
• Track record of using data to drive business strategy and budget decisions
• Experience across enterprise sales, product-led growth, and partner marketing models

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels
• Translate data into actionable insights and recommendations for marketing leaders across the business
• Create forecasts and scenario models to inform annual budget planning and incremental asks
• Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs
• Partner with the Marketing Data Operations team to maintain data quality across martech systems
• Implement AI/ML capabilities for predictive modeling and automated insights
• Design and support marketing experiments with rigorous testing and statistical validation
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function
• Stay current with analytics tools and methods to drive competitive advantage

Skills

Marketing attribution

Data storytelling

A/B testing

Experiment design

Cross-functional influence

Education

MBA, Analytics, Economics, or related field

Tools

Tableau

Salesforce

Snowflake

Excel

SQL

Python

R

Job description

the company is seeking a Sr. Manager, Marketing Analytics to transform data into insights and guide decisions across marketing channels.

You will own measurement, attribution, and ROI optimization, serving as the analytics expert for leadership. You will drive full-funnel measurement, build self-service Tableau dashboards, and mentor junior analysts while collaborating with Field Analytics, Data Operations, and Marketing teams.