Marketing Ops Architect - Scalable Tech & Data

Luminik; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Medical, dental, vision coverage

Flexible PTO

Parental leave

401(k)

Learning opportunities

Job summary

Baseten seeks a Marketing Operations Manager to own and harden the systems layer of Baseten's Marketing engine. Marketing is scaling fast, with more spend, campaigns, and model launches. The role requires treatment of ESPs, CRMs, forms, tracking, and routing as production infrastructure that cannot go down.

You’ll build for the future and rethink the stack with agents, to empower the team to hit ambitious goals. This is a core marketing role, not IT, driving outcomes through technology.

Qualifications

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company.
• Deep, hands‑on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
• Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else's
• Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
• Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
• Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
• Familiarity with email infrastructure and deliverability
• Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
• Moves fast without breaking the data; documents everything

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
• Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
• Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact‑vs‑opportunity data).
• Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
• Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Skills

MAPs

Salesforce

Lead scoring

Routing

Lifecycle stages

Attribution infrastructure

Tag management

Webhooks

APIs

Python

Automation (n8n, Zapier)

AI-agent tooling

Data hygiene

Documentation

Tools

Salesforce

GTM

n8n

Zapier

Python

Job description

Baseten seeks a Marketing Operations Manager to own and harden the systems layer of Baseten's Marketing engine. Marketing is scaling fast, with more spend, campaigns, and model launches. The role requires treatment of ESPs, CRMs, forms, tracking, and routing as production infrastructure that cannot go down.

You’ll build for the future and rethink the stack with agents, to empower the team to hit ambitious goals. This is a core marketing role, not IT, driving outcomes through technology.