Marketing Analytics Manager

Triwill Group; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage for 1

Flexible PTO including Winter Break

Paid parental leave

Fertility stipend

401(k) plan

Learning and networking opportunities

Job summary

Baseten is seeking a Marketing Analytics Manager to establish data-driven decision making across Marketing. The role collaborates with Demand Gen, Field Marketing, MOps and Product Marketing to stitch activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards and semantic layers to enable teams to act on insights.

Qualifications

• 5+ years in marketing analytics or quantitative roles, preferably B2B/API oriented.
• Strong SQL and data analysis skills with large event-level datasets.
• Ability to connect data across marketing, CRM, web and product systems.
• Experience measuring paid channels and optimizing performance across platforms.
• Hands-on with GTM and marketing tools like Salesforce and HubSpot.
• Experience building data pipelines and models with modern stacks (dbt, BigQuery).
• Comfort with APIs, automation tools (n8n, Zapier).
• Familiarity with multi-touch attribution and offline conversion pipelines.

Responsibilities

• Define metrics for marketing success across growth, acquisition, activation and revenue.
• Ingest and model data from Salesforce, HubSpot, Google Analytics and ad platforms.
• Create a medallion architecture linking prospect journeys from first touch to expansion.
• Develop audience and segmentation frameworks based on behavior and attributes.
• Own lifecycle marketing analytics from acquisition to onboarding and growth.
• Measure brand awareness and channel impact using audience signals and downstream product metrics.
• Improve activation and optimization by feeding signals back into ads platforms.
• Design and implement A/B experiments and multi-touch attribution.

Skills

SQL

Marketing analytics

Data pipelines

CRM integration

GTM / marketing systems

APIs & automation

Google Analytics

Paid advertising platforms

Multi-platform attribution

First-party data modeling

Tools

dbt

BigQuery

Databricks

Airbyte

Fivetran

Salesforce

HubSpot

n8n

Zapier

Google Ads

LinkedIn Ads

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE

We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands‑on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel.

You’ll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve.

RESPONSIBILITIES

• Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
• Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third‑party sources.
• Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion.
• Understand our audiences: develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior.
• Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints. Identify opportunities to improve the journey from acquisition and signup through onboarding and growth.
• Measure awareness and channel impact: establish practical frameworks for understanding brand, awareness and channel effectiveness using audience signals, engagement and downstream product behavior.
• Improve marketing activation and optimization: connect high‑quality conversion and customer signals back into platforms such as Google Ads and LinkedIn, including offline conversions.
• Architect the building blocks that turn data into action: design and implement A/B experiments, incrementality testing and multi‑touch attribution.

REQUIREMENTS

• 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally supporting B2B, developer‑focused, API, or usage‑based products.
• Deep SQL fluency and strong analytical skills, with a track record of working with large, event‑level datasets and turning ambiguous business questions into decision‑ready analysis.
• Ability to connect data across marketing, CRM, web, SEO/AEO and product systems to understand customer journeys.
• Experience with paid ad platforms such as Google, LinkedIn and X; how to measure performance and optimize.
• Hands‑on with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics.
• Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery and/or Databricks.
• Comfort working with APIs, automation and integration tools such as n8n or Zapier.

PREFERRED QUALIFICATIONS

• Experience with AI/ML products and familiarity with inference and training metrics, including how technical product usage can inform customer lifecycle measurement and customer value.
• Experience with usage‑based products, developer platforms or APIs.
• Experience developing multi‑touch attribution, incrementality measurement, media mix models or other approaches for understanding Marketing's contribution across a complex customer journey.
• Experience implementing offline conversion pipelines or feeding first‑party conversion and customer signals into advertising platforms.

BENEFITS

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family‑building stipend through Carrot
• Company‑facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).