Growth Marketing Director

Salt Digital Recruitment; St. Louis (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Salt Digital Recruitment is seeking a data-driven Growth Marketing Lead to drive customer acquisition, engagement, and retention across digital channels. You will develop and execute growth strategies, optimize marketing performance, and collaborate cross‑functionally to scale campaigns that deliver measurable business impact.

This role thrives in a fast-paced environment, embracing experimentation and leveraging data to inform marketing decisions, working closely with Product, Sales, Creative,

Qualifications

• 10+ years in Growth/Performance/Digital Marketing.
• Proven track record driving customer acquisition and revenue growth.
• Experience managing paid media campaigns across Google Ads, Meta, LinkedIn.
• Experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, Braze, Klaviyo).
• Strong analytical skills with GA4, Looker Studio, Tableau, Mixpanel, or Amplitude.
• Experience in B2B SaaS, technology, fintech, healthcare, or high-growth environments is asset.

Responsibilities

• Develop and execute end-to-end growth marketing strategies to drive acquisition, activation, retention, and revenue growth.
• Own and optimize paid and organic acquisition channels (search, social, email, affiliate, content).
• Design, execute, and analyze A/B and multivariate tests to improve performance and conversions.
• Collaborate with Product, Sales, Creative, and Analytics to identify growth opportunities.
• Monitor campaign performance and provide actionable insights using analytics and attribution tools.
• Manage marketing budgets and optimize spend to maximize ROI.
• Develop lifecycle marketing initiatives to improve engagement and retention.
• Build dashboards and reports to communicate KPIs and recommendations.
• Stay up to date with emerging growth strategies and AI-powered marketing tools.

Skills

Growth Marketing

Performance Marketing

Digital Marketing

Tools

GA4

Looker Studio

Tableau

Mixpanel

Amplitude

Job description

Our client is looking for a data-driven Growth Marketing Lead to drive customer acquisition, engagement, and retention across digital channels. You'll develop and execute growth strategies, optimize marketing performance, and collaborate cross‑functionally to scale campaigns that deliver measurable business impact. This role is ideal for someone who thrives in a fast-paced environment, enjoys experimentation, and is passionate about using data to inform marketing decisions.

Key Responsibilities

• Develop and execute end-to-end growth marketing strategies to drive customer acquisition, activation, retention, and revenue growth.
• Own and optimize paid and organic acquisition channels, including search, social, email, affiliate, and content marketing.
• Design, execute, and analyze A/B and multivariate tests to improve campaign performance and conversion rates.
• Partner with Product, Sales, Creative, and Analytics teams to identify growth opportunities and optimize the customer journey.
• Monitor campaign performance and provide actionable insights using marketing analytics and attribution tools.
• Manage marketing budgets and optimize spend to maximize ROI.
• Develop lifecycle marketing initiatives to improve customer engagement and retention.
• Build dashboards and reports to communicate performance, KPIs, and recommendations to key stakeholders.
• Stay up to date with emerging growth strategies, digital marketing trends, and AI‑powered marketing tools.

Qualifications

• 10+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Proven track record of driving customer acquisition and revenue growth.
• Strong experience managing paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and other digital channels.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Braze, Klaviyo, or similar).
• Strong analytical skills with experience using tools such as Google Analytics 4 (GA4), Looker Studio, Tableau, Mixpanel, or Amplitude.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution.
• Excellent communication and stakeholder management skills.
• Ability to translate data into actionable business recommendations.
• Experience in B2B SaaS, technology, fintech, healthcare, or high‑growth environments is considered an asset.