Director of Marketing Analytics

Harnham; Miami (FL); Hybrid; USD 185,000 - 215,000; Full time

Benefits offered by this job

Annual bonus

Total comp

Hybrid work Miami

Executive exposure

Analytics function growth support

Job summary

Harnham, a fintech partner, is hiring a Director of Marketing Analytics in Miami. This senior leadership role will build and own the marketing analytics function, shaping measurement, attribution, and investment strategy to drive growth and profitability.

You will partner with Marketing and Executive teams to scale paid media across Google, Meta, TikTok, and email, develop MMM and incrementality capabilities, and create governance across campaigns and data infrastructure.

Qualifications

• Extensive experience in marketing analytics, growth analytics, or marketing data science within a high-growth business.
• Proven track record building marketing analytics functions or measurement capabilities from the ground up.
• Deep expertise in attribution modelling, MMM, incrementality testing, and experimental design.
• Strong technical capabilities across SQL, Python, predictive modelling, and marketing data architecture.
• Experience establishing campaign tracking, conversion APIs, taxonomy, and measurement governance.
• Commercial mindset with demonstrated ability to translate analytical insights into marketing investment decisions.
• Experience in fintech or related fields with complex acquisition funnels is highly desirable.
• Strong executive communication skills and experience influencing senior stakeholders.

Responsibilities

• Build and lead the marketing analytics function, establishing measurement frameworks, governance, and analytical best practices.
• Develop advanced measurement capabilities across marketing mix modelling (MMM), attribution, incrementality testing, and experimentation.
• Identify opportunities to scale paid acquisition across Google, Meta, TikTok, and email while maintaining marketing efficiency.
• Build predictive models to evaluate lead quality, customer value, ROAS, and downstream profitability.
• Establish robust campaign taxonomy, UTM governance, and marketing data infrastructure.
• Partner closely with Marketing, Growth, and executive leadership to influence budget allocation and acquisition strategy.
• Leverage existing analytics and data science resources while shaping and growing the function.

Skills

Marketing analytics

Growth analytics

Attribution modelling

SQL

Python

Marketing data architecture

Executive communication

Stakeholder management

Tools

SQL

Python

Job description

Miami, FL (Hybrid) | $185,000 - $215,000 Base + Bonus

Harnham is partnering with a high-growth fintech business to appoint a Director of Marketing Analytics. This is a senior leadership opportunity to build and own the marketing analytics function, drive acquisition strategy, and directly influence how the business invests in growth.

With significant investment across paid media channels and a strong data infrastructure already in place, the business is looking for a commercially minded analytics leader who can develop sophisticated measurement capabilities, identify opportunities to scale acquisition, and connect marketing investment to long‑term customer value and profitability.

This is a genuine opportunity to build a function from the ground up, with executive visibility, significant autonomy, and the resources to make a measurable impact.

The Role

• Build and lead the marketing analytics function, establishing measurement frameworks, governance, and analytical best practices.
• Develop advanced measurement capabilities across marketing mix modelling (MMM), attribution, incrementality testing, and experimentation.
• Identify opportunities to scale paid acquisition across Google, Meta, TikTok, and email while maintaining marketing efficiency.
• Build predictive models to evaluate lead quality, customer value, ROAS, and downstream profitability.
• Establish robust campaign taxonomy, UTM governance, and marketing data infrastructure.
• Partner closely with Marketing, Growth, and executive leadership to influence budget allocation and acquisition strategy.
• Leverage existing analytics and data science resources while shaping and growing the function.

Your Skills & Experience

• Extensive experience in marketing analytics, growth analytics, or marketing data science within a high-growth business.
• Proven track record building marketing analytics functions or measurement capabilities from the ground up.
• Deep expertise in attribution modelling, MMM, incrementality testing, and experimental design.
• Strong technical capabilities across SQL, Python, predictive modelling, and marketing data architecture.
• Experience establishing campaign tracking, conversion APIs, taxonomy, and measurement governance.
• Commercial mindset with demonstrated ability to translate analytical insights into marketing investment decisions.
• Experience in fintech, lending, insurance, or businesses with complex acquisition funnels is highly desirable.
• Strong executive communication skills and experience influencing senior stakeholders.

The Benefits

• Annual bonus typically $20,000 - $25,000.
• Total compensation approximately $215,000 - $250,000.
• Hybrid working environment in Miami, Florida.
• High‑visibility leadership opportunity with direct executive exposure.
• Opportunity to build and scale an analytics function with significant organizational support.
• Access to rich customer, marketing, and financial data to drive meaningful commercial outcomes.