Marketing Data & Analytics Lead — Growth & ROI Architect

Telna; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading technology company in Miami is searching for a Marketing Data & Analytics Lead to manage its comprehensive marketing data stack. The role involves engineering data pipelines, performing business intelligence analysis, and delivering insights to drive the company's growth strategy. Candidates should have significant experience (6–10+ years) in marketing analytics and be proficient in SQL and ETL processes. This position combines technical skills with business acumen to support various marketing initiatives.

Qualifications

• 6–10+ years in Marketing Analytics, Data Engineering, or Business Intelligence.
• Experience building ETL pipelines and working with data warehouses.
• Comfortable building complex SQL queries and models.

Responsibilities

• Design, build, and maintain marketing data pipelines.
• Develop multi‑touch attribution and channel performance frameworks.
• Deliver executive‑ready performance reports and board materials.

Skills

Advanced SQL skills

Data modeling

Forecasting skills

Understanding of marketing metrics

ETL pipeline building

Tools

DBT

Airflow

Job description

A leading technology company in Miami is searching for a Marketing Data & Analytics Lead to manage its comprehensive marketing data stack. The role involves engineering data pipelines, performing business intelligence analysis, and delivering insights to drive the company's growth strategy. Candidates should have significant experience (6–10+ years) in marketing analytics and be proficient in SQL and ETL processes. This position combines technical skills with business acumen to support various marketing initiatives.