Marketing Analytics Associate – Data-Driven Growth

Cengage Group; Cheyenne (WY); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group in the United States is seeking an Associate Marketing Analyst to combine data expertise with a marketing focus. You will guide strategies, support performance reviews, and build dashboards that translate data into actionable insights.

The role emphasizes analytics-driven decision making and close collaboration with global teams. The ideal candidate has 1+ years of data analytics experience in marketing, proficiency in SQL and analytics tools, and familiarity with A/B testing.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Proficiency with SQL and ability to translate data into insights for cross-functional teams.
• Nice to have: experience with Salesforce and Marketing Cloud.

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and drive business growth with data-driven strategies.
• Develop customer segmentation with sales and marketing using funnel and engagement data.
• Support A/B tests and experiments to measure campaign impact on web activity, engagement and conversion.
• Build and maintain dashboards and marketing reports with clear, accessible insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities to boost conversion.
• Establish consistent metric definitions, reporting standards, and data quality practices.
• Communicate insights proactively, investigate anomalies, and improve data sources and reporting.

Skills

Data analytics

SQL

Analytical thinking

Cross-functional communication

Education

Bachelor's degree

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group in the United States is seeking an Associate Marketing Analyst to combine data expertise with a marketing focus. You will guide strategies, support performance reviews, and build dashboards that translate data into actionable insights.

The role emphasizes analytics-driven decision making and close collaboration with global teams. The ideal candidate has 1+ years of data analytics experience in marketing, proficiency in SQL and analytics tools, and familiarity with A/B testing.