Marketing Analytics Associate — Data-Driven Growth

Cengage Group; Boise (ID); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will join the Marketing Analytics team to guide tactics through solid data insights and ensure investments are optimized.

You will partner across global teams to define metrics, build dashboards, and support experiments that drive growth and improve conversion, with a focus on clean data and actionable recommendations.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools and data visualization platforms.
• Familiar with experimentation and A/B testing methodologies.
• Strong ability to translate data into actionable insights and communicate across teams.

Responsibilities

• Define metrics with global operations to guide investment decisions.
• Use data to improve marketing performance and drive growth.
• Develop customer segmentation with sales and marketing teams.
• Support A/B tests to measure campaign impact on web activity and conversions.
• Build and maintain dashboards and marketing reports.
• Analyze funnel performance to uncover trends and opportunities for conversion.
• Establish consistent metric definitions and data quality practices.
• Communicate insights and recommendations to cross-functional partners.

Skills

Data analytics

SQL

Marketing analytics

Data visualization

Communication

Organization

CRM data knowledge

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will join the Marketing Analytics team to guide tactics through solid data insights and ensure investments are optimized.

You will partner across global teams to define metrics, build dashboards, and support experiments that drive growth and improve conversion, with a focus on clean data and actionable recommendations.