Marketing Analytics Associate: Data-Driven Growth

Cengage; Lake Township (OH); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage is seeking an Associate Marketing Analyst in the United States to blend data insights with marketing strategy. You will define key metrics, analyze campaigns, and guide investments to optimize performance across channels.

You will work with global teams, develop customer segmentation, support A/B testing, and build dashboards highlighting actionable insights for stakeholders. Strong SQL and analytics tool experience are required.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years in data analytics for marketing or product analytics.
• Experience with GA4, Amplitude, or Adobe Analytics and data viz (Power BI/Tableau).
• Proficient in SQL and able to translate data into insights for cross-functional teams.

Responsibilities

• Define metrics with global operations to guide investments.
• Use data to improve marketing performance and growth.
• Develop customer segmentation with sales and marketing.
• Support A/B tests to measure campaign impact.
• Build dashboards and marketing reports with clear insights.
• Analyze funnel performance to identify conversion opportunities.
• Ensure consistent metric definitions and data quality.
• Communicate insights and recommendations clearly.

Skills

Data analytics

SQL

Insights communication

Cross-functional

Marketing analytics

Education

Bachelor's degree

Tools

Google Analytics

Amplitude

Adobe Analytics

Power BI

Tableau

Job description

Cengage is seeking an Associate Marketing Analyst in the United States to blend data insights with marketing strategy. You will define key metrics, analyze campaigns, and guide investments to optimize performance across channels.

You will work with global teams, develop customer segmentation, support A/B testing, and build dashboards highlighting actionable insights for stakeholders. Strong SQL and analytics tool experience are required.