Marketing Analytics Associate: Data-Driven Growth

Cengage Group; Hartford (CT); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will join a data-centric Analytics team focused on guiding tactics, optimizing investments, and grounding strategies in solid metrics and customer insights.

The role emphasizes building dashboards, segmenting customers, and collaborating with global teams to drive growth and measurable improvements in marketing performance.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data viz platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Proficiency with SQL.
• Nice to have Salesforce and Marketing Cloud experience.

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and growth, grounding strategies in analytics.
• Develop and refine customer segmentation with sales and marketing teams.
• Support A/B tests and experiments to measure campaign impact.
• Build and maintain dashboards and reports for clear insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities.
• Establish consistent metric definitions and data quality practices.

Skills

Strong analytical skills

SQL

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical data skills with a marketing mindset. You will join a data-centric Analytics team focused on guiding tactics, optimizing investments, and grounding strategies in solid metrics and customer insights.

The role emphasizes building dashboards, segmenting customers, and collaborating with global teams to drive growth and measurable improvements in marketing performance.