Marketing Analytics Associate: Data-Driven Growth

Cengage Group; Baltimore (MD); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical data analytics with a marketing focus. You will guide marketing tactics using solid data insights and ensure investments are optimized based on accurate analysis.

You will partner with global teams to define metrics, develop customer segmentation, and support measurement of campaigns through dashboards and reports. A strong foundation in SQL and analytics tools is required.

Qualifications

• Bachelor's degree or equivalent experience
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
• Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau)
• Familiarity with experimentation platforms and A/B testing methodologies
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators
• Proficiency with SQL
• Strong organization skills
• Nice to have: experience using CRM data (eg, Salesforce) and marketing automation tools (eg, Marketing Cloud)

Responsibilities

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Skills

Data analytics

Cross-functional collaboration

Communication of insights

Organizational skills

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

SQL

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical data analytics with a marketing focus. You will guide marketing tactics using solid data insights and ensure investments are optimized based on accurate analysis.

You will partner with global teams to define metrics, develop customer segmentation, and support measurement of campaigns through dashboards and reports. A strong foundation in SQL and analytics tools is required.