Marketing Analyst: Campaign Mastery & Data-Driven Growth

ADP Middleware Test Company; Annapolis (MD); On-site; USD 65,000 - 95,000; Full time

Job summary

AAA NCNU is seeking a Marketing Analyst IV to create integrative marketing campaigns using Teradata's Aprimo Marketing Studio. You will target segmentation, output lists and emails to support membership acquisition, retention, and cross-sell across insurance and travel products.

You will collaborate with Consumer Insights, ensure QA accuracy on list pulls, and develop lifecycle communications initiatives. Strong project management and analytical skills are essential.

Qualifications

• Bachelor's degree in business, statistics, computer science or related discipline (or an equivalent combination of education and experience)
• 2+ years of experience in campaign management software (Preferred)
• 3+ years in direct marketing field (Preferred)
• 3+ years of experience in relevant technical work (Preferred)

Responsibilities

• Produce marketing campaigns on a timely basis.
• Refine targeting criteria for efficient segmentations.
• Collaborate with Consumer Insights to gather requirements.
• Provide project status updates and flag risks or issues.
• Gather requirements and deploy life cycle communication initiatives.
• Apply and refine QA to reduce errors in list pulls.
• Develop technical specifications and coordinate with IT on deliverables.

Skills

Aprimo Marketing Studio

Campaign management

Project management

Interpersonal skills

Marketing principles

SAS knowledge

Process mapping

Education

Bachelor's degree in business, statistics, computer science or related discipline

Tools

Teradata

SAS

Job description

AAA NCNU is seeking a Marketing Analyst IV to create integrative marketing campaigns using Teradata's Aprimo Marketing Studio. You will target segmentation, output lists and emails to support membership acquisition, retention, and cross-sell across insurance and travel products.

You will collaborate with Consumer Insights, ensure QA accuracy on list pulls, and develop lifecycle communications initiatives. Strong project management and analytical skills are essential.