Marketing Analyst

ADP Middleware Test Company; Annapolis (MD); On-site; USD 65,000 - 95,000; Full time

Job summary

AAA NCNU is seeking a Marketing Analyst IV to create integrative marketing campaigns using Teradata's Aprimo Marketing Studio. You will target segmentation, output lists and emails to support membership acquisition, retention, and cross-sell across insurance and travel products.

You will collaborate with Consumer Insights, ensure QA accuracy on list pulls, and develop lifecycle communications initiatives. Strong project management and analytical skills are essential.

Qualifications

• Bachelor's degree in business, statistics, computer science or related discipline (or an equivalent combination of education and experience)
• 2+ years of experience in campaign management software (Preferred)
• 3+ years in direct marketing field (Preferred)
• 3+ years of experience in relevant technical work (Preferred)

Responsibilities

• Produce marketing campaigns on a timely basis.
• Refine targeting criteria for efficient segmentations.
• Collaborate with Consumer Insights to gather requirements.
• Provide project status updates and flag risks or issues.
• Gather requirements and deploy life cycle communication initiatives.
• Apply and refine QA to reduce errors in list pulls.
• Develop technical specifications and coordinate with IT on deliverables.

Skills

Aprimo Marketing Studio

Campaign management

Project management

Interpersonal skills

Marketing principles

SAS knowledge

Process mapping

Education

Bachelor's degree in business, statistics, computer science or related discipline

Tools

Teradata

SAS

Job description

At AAA Northern California, Nevada and Utah (NCNU), we know you're more than who you bring to work. For over a century, we've continued to redefine ourselves to become a multi-faceted leading provider of travel, insurance, and auto services. We know you're as versatile as we are, and it makes what you have to offer the Members and communities we serve that much more unique.

Become the face of AAA.

You're unique. You're creative. You're AAA.

With your ability to excel at both the creative and business side of marketing, becoming a member of our AAA NCNU team means being challenged to strengthen our brand and products. As a dynamic and evolving organization we are reinventing the landscape of how we deliver our message. Through open and transparent dialogue and interdependent collaboration, you'll use automated marketing tools to deploy more timely and relevant marketing solutions across AAA.

The Marketing Analyst IV will collaborate with various functions in the organization to create effective integrative marketing campaigns using Teradata's Aprimo Marketing Studio campaign management software. From effective targeting and segmentation to creating accurate output (direct mail and outbound call) lists and emails, this position would support membership acquisition and retention as well as cross-selling of various insurance and travel products. Support new life cycle communication initiatives. Conduct quality assurance steps to ensure accuracy of list pulls to maintain a satisfactory member experience.

Essential Functions / Principal Responsibilities

• Produce marketing campaigns on a timely basis.
• Refine targeting criteria by looking for more efficient and effective ways to set up segmentations.
• Collaborate with the Consumer Insights team to gather business requirements to support marketing campaign processes and targeting needs when necessary.
• Provide business managers with the project status updates and raises any risks or issues that arise.
• Gather requirements, procure resources and subject-matter-experts, partner with relevant parties to develop plan and support deployment of new life cycle communication initiatives.
• Apply and refine QA process to continue to reduce errors from list pulls.
• Develop technical specifications and work with IT on deliverables and timeline as required.

Knowledge, Skills and Abilities Required

• Knowledge of marketing campaign management software (ideally Teradata's Aprimo Marketing Studio)
• Knowledge of campaign management best practices from logical segmentation to output formatting
• Strong project and time management skills
• Interpersonal communication skills, including problem recognition/avoidance/resolution and strong negotiation skills
• Intermediate knowledge of marketing principles, concepts, techniques and analytical modeling relevant to the field of promotion and marketing
• If candidate has knowledge of SAS, this role will use SAS to conduct quality assurance/control data processing as needed. (Preferred)
• Experience in establishing operational objectives and process mapping based on the needs of business partners (Preferred)

Education, Work Experience, Licenses & Certifications

• Bachelor's degree in business, statistics, computer science or related discipline (or an equivalent combination of education and experience)
• 2+ years of experience in campaign management software (Preferred)
• 3+ years in direct marketing field (Preferred)
• 3+ years of experience in relevant technical work (Preferred)

Joining AAA NCNU delivers career potential, flexibility, and excellent benefits. Become the face of AAA, and bring your whole self to every aspect of what we do. Give your career a jumpstart with the company that has a well-respected past and a smart business eye towards the future.

AAA NCNU is proud to be an Equal Opportunity Employer.