Marketing Campaign Architect

HCSC Group; Richardson (TX); Hybrid; USD 77,000 - 139,000; Full time

Benefits offered by this job

Hybrid work policy

Job summary

Health Care Service Corporation seeks a Marketing Campaign Analyst to support data-driven customer communications using SQL and Salesforce Marketing Cloud. You will manage recurring campaigns, develop new ones with varied deadlines, and collaborate with partners on objectives, requirements, and strategy.

You will oversee the full lifecycle from intake to production and execution. The role emphasizes strong data analysis, relational databases, and the ability to handle confidential information in

Qualifications

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, or related reporting.
• Proficiency with SQL and data analysis within relational databases and data warehouses.
• Strong project management skills with ability to manage timelines and priorities.
• Excellent written and verbal communication and ability to communicate complex information clearly.

Responsibilities

• Support customer and prospect communications through campaign development using SQL and Salesforce Marketing Cloud.
• Maintain recurring campaigns and processes, and develop new campaigns with varying deadlines.
• Collaborate with business partners on campaign objectives, requirements, creative and strategy.
• Oversee all aspects of the campaign development process from intake to production, testing, design, development and execution.

Skills

SQL

Project management

Attention to detail

Data analysis

Written & verbal communication

Business acumen

Confidential information handling

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

Health Care Service Corporation seeks a Marketing Campaign Analyst to support data-driven customer communications using SQL and Salesforce Marketing Cloud. You will manage recurring campaigns, develop new ones with varied deadlines, and collaborate with partners on objectives, requirements, and strategy.

You will oversee the full lifecycle from intake to production and execution. The role emphasizes strong data analysis, relational databases, and the ability to handle confidential information in