Senior Marketing Data Analyst: Drive Campaign ROI

Plymouth Rock Company; Port Reading (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

4 weeks PTO and holidays

Health insurance on Day 1

401(k) employer contribution

Onsite gym and health center

Professional development support

Wellness program and fitness reimburse

Paid family leave options

Tuition reimbursement

Job summary

The Plymouth Rock Company is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own analysis end-to-end—from pulling and modeling data, to building dashboards, to presenting recommendations that shape media spend and campaign strategy.

You will design and maintain reporting across channels, analyze funnel metrics, and collaborate with BI teams to ensure data quality while

Qualifications

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field.
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role.
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python).
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI.
• Experience with Website analytics, conversion funnels and related metrics/tools (Heap, GA4, Fullstory, VWO).
• Solid grasp of marketing & funnel metrics — CPA, LTV, channel attribution, funnel rates, bounce rates.

Responsibilities

• Design, build, and maintain reporting and dashboards across channels (digital, direct mail, paid search, affiliate).
• Provide analytics on the end-to-end Direct Sales funnel and optimize Customer Experience.
• Analyze campaign results and acquisition data to measure ROI and improve efficiency and conversion.
• Partner with marketing channel owners to define KPIs and analytical approaches.
• Support marketing mix and channel attribution modeling and test-and-learn results.
• Monitor data feeds and tags to ensure data accuracy.
• Collaborate with Data Engineering/BI on data pipelines and self-service reporting.
• Present findings to marketing stakeholders and senior leadership.
• Mentor junior analysts on tools, techniques, and best practices.

Skills

SQL

Python/R/SAS

BI dashboards

Marketing analytics

AI analytics tools

communication

multi-project management

auto insurance experience

Education

Bachelor's degree in Marketing Analytics/Statistics/Math

Tools

Tableau

Power BI

Heap

GA4

Fullstory

VWO

Job description

The Plymouth Rock Company is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for our direct-to-consumer auto insurance marketing programs. You will own analysis end-to-end—from pulling and modeling data, to building dashboards, to presenting recommendations that shape media spend and campaign strategy.

You will design and maintain reporting across channels, analyze funnel metrics, and collaborate with BI teams to ensure data quality while