Campaign Analytics & Execution Architect

Health Care Service Corp.; Richardson (TX); Hybrid; USD 77,000 - 139,000; Full time

Benefits offered by this job

Hybrid schedule

In-office Richardson

Total rewards

Job summary

Health Care Service Corporation is seeking a Marketing Campaign Analyst who will drive data‑driven customer and prospect communications using SQL and Salesforce Marketing Cloud. The role maintains recurring campaigns, develops new campaigns with varying deadlines, and collaborates with business partners on objectives, requirements, and strategy.

You will own the entire campaign development process from intake to file production, testing, design, development and execution, ensuring accuracy,

Qualifications

• Bachelor’s degree and a minimum of 3 years experience in campaign development, consumer marketing, reporting with focus on campaigns, and/or a combination.
• Proficiency with SQL
• Demonstrated ability managing projects; including overall responsibility, organization, and timelines.
• Exceptional attention to detail, including technical and business specifics.
• Ability to understand a variety of complex processes simultaneously operating.
• Advanced ability in managing priorities and complexities in the day to day and overall projects.
• An ability to both add creativity, while also developing within best practice frameworks and standards.
• Strong data analysis skills and extensive knowledge of relational databases, data structures and design, data management, and data warehouses.
• Excellent written and verbal communication skills.
• Strong business acumen and consultation skills.
• High regard for confidential and sensitive information.
• Ability to work and maintain focus in a high-pressure, high-performance business environment.

Responsibilities

• Support customer and prospect communications through campaign development utilizing SQL and Salesforce Marketing Cloud.
• Maintain recurring campaigns and processes, and develop new campaigns with varying deadlines.
• Collaborate with business partners on campaign objectives, requirements, creative and strategy.
• Own all aspects of the campaign development process, intake to file production, creative testing, campaign design, development and execution.

Skills

SQL

Project management

Data analysis

Attention to detail

Communication skills

Business acumen

Confidential handling

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Job description

Health Care Service Corporation is seeking a Marketing Campaign Analyst who will drive data‑driven customer and prospect communications using SQL and Salesforce Marketing Cloud. The role maintains recurring campaigns, develops new campaigns with varying deadlines, and collaborates with business partners on objectives, requirements, and strategy.

You will own the entire campaign development process from intake to file production, testing, design, development and execution, ensuring accuracy,