Marketing Campaign Analyst

247Hire; Rochester (MN); On-site; USD 65,000 - 85,000; Full time

Job summary

247Hire is looking for a Marketing Campaign Analyst in Rochester, Minnesota. This role requires managing marketing campaigns, analyzing performance, and leveraging digital marketing tools like Adobe and Salesforce.

Ideal candidates will have a minimum of 3 years of experience, strong analytical skills, and the ability to communicate effectively. Join us to enhance our marketing strategies through data-driven insights.

Qualifications

• Minimum of 3 years of experience in marketing campaign management or a similar field.
• Proficiency in analyzing large datasets, including both structured and unstructured data.
• Advanced skills in Excel; familiarity with SQL, Python, and Tableau is a plus.

Responsibilities

• Partner with cross-functional teams to develop campaign requirements.
• Plan, coordinate, and schedule multi-touch marketing campaigns.
• Analyze campaign performance and report on investment and customer lifetime value.

Skills

Campaign management

Data analysis

Digital marketing tools

Communication

Project management

Tools

Adobe

Salesforce

Tableau

Power BI

Job description

Marketing Campaign Analyst Responsibilities

• Partner with cross-functional teams to develop campaign requirements, create targeted segments, and establish key performance metrics.
• Plan, coordinate, and schedule multi-touch marketing campaigns, maintaining the marketing calendar.
• Analyze campaign performance, implement mid-campaign adjustments, and report on return on investment and customer lifetime value.
• Support the adoption and integration of new digital marketing tools and technologies within the platform.
• Develop clear, actionable insights by converting data into meaningful reports for technical and business stakeholders.

Marketing Campaign Analyst Qualifications

• Minimum of 3 years of experience in marketing campaign management or a similar field.
• Proficiency in analyzing large datasets, including both structured and unstructured data.
• Hands-on experience with digital experience platforms such as Adobe, Oracle, Salesforce, Tealium, and Redpoint.
• Advanced skills in Excel; familiarity with SQL, Python, Tableau, Denodo, and Power BI is a plus.
• Ability to communicate effectively, work independently and in teams, and manage multiple projects with deadlines.