Market Analyst

CornerStone Technology Talent Services; Southlake (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A data-driven organization in the insurance sector is seeking a Market Analyst to support marketing initiatives through data analysis and reporting. This role involves building performance reports, collaborating with cross-functional teams, and delivering insights that improve partner engagement and program performance. The ideal candidate will have a bachelor's degree and 3-5 years of experience in marketing analytics, with strong SQL and Tableau skills. This position is based in Southlake, Texas and offers opportunities for professional growth.

Qualifications

• 3–5 years of experience in marketing analytics, campaign reporting, or business intelligence.
• Experience supporting marketing or partner-driven organizations preferred.
• Familiarity with digital marketing metrics and funnel analysis.

Responsibilities

• Build, maintain, and automate marketing performance reports.
• Analyze large datasets for decision-making support.
• Develop data models and dashboards using SQL and Tableau.
• Track key performance indicators across campaigns.
• Ensure data accuracy and integrity across multiple platforms.

Skills

Strong analytical and quantitative skills

Proficiency in SQL

Hands-on experience with Tableau

Experience with marketing data sources

Strong communication skills

High attention to detail

Ability to manage multiple priorities

Education

Bachelor’s degree in Marketing, Business Analytics, Information Systems, Data Science

Tools

Tableau

SQL

Salesforce

Google Analytics

Job description

The Market Analyst supports partner-focused marketing initiatives within a data-driven organization in the insurance sector. This position is responsible for delivering reporting, insights, and data-driven recommendations that help improve acquisition, engagement, and partner program performance.

This opportunity is ideal for an analytical professional who enjoys working with large datasets, building dashboards, and translating marketing performance metrics into clear business insights. The Market Analyst collaborates closely with cross-functional teams including Marketing, Partnerships, IT, and Sales to support growth-focused initiatives.

Key Responsibilities

Reporting & Analytics

• Build, maintain, and automate daily, weekly, and monthly marketing performance reports
• Analyze large datasets to support marketing and business decision-making
• Design, develop, and maintain data models and interactive dashboards using SQL and Tableau
• Write, optimize, and maintain complex SQL queries, primarily within Snowflake
• Track key performance indicators across acquisition, engagement, funnel performance, and partner campaigns
• Create standardized reporting packages to support ongoing performance reviews
• Ensure accuracy, consistency, and clarity across all reporting outputs

Insights & Optimization

• Analyze campaign and channel performance to identify trends and optimization opportunities
• Develop test-and-learn frameworks, including A/B testing and segmentation strategies
• Deliver insight-driven recommendations to improve targeting, messaging, channel mix, and partner engagement
• Support quarterly business reviews with partner-level performance insights

Data Quality & Process Improvement

• Ensure data accuracy and integrity across CRM, marketing automation platforms, analytics tools, and partner systems
• Partner with marketing operations to improve data flows, automation, and attribution models
• Identify gaps or inefficiencies in reporting processes and recommend solutions
• Document reporting logic, data sources, and campaign tracking methodologies

Cross-Functional Collaboration

• Work closely with Campaign Managers to plan, track, and measure marketing initiatives
• Collaborate with Partnerships to understand partner-specific reporting needs
• Provide ad-hoc analysis to support new partner launches, pilot programs, and marketing initiatives
• Assist leadership with executive-level dashboards, insights, and presentations

Required Skills & Experience

• Strong analytical and quantitative skills with the ability to translate data into actionable insights
• Proficiency in SQL for querying, transforming, and aggregating data from multiple sources
• Hands-on experience with Tableau or similar business intelligence tools
• Experience working with marketing data sources such as Salesforce, marketing automation platforms, and Google Analytics
• Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders
• High attention to detail with a commitment to data accuracy and consistency
• Ability to manage multiple priorities in a fast-paced environment

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Information Systems, Data Science, or a related field
• 3–5 years of experience in marketing analytics, campaign reporting, or business intelligence
• Experience supporting marketing or partner-driven organizations preferred
• Familiarity with digital marketing metrics, attribution models, and funnel analysis
• Experience within insurance, financial services, or similarly regulated industries is a plus