Manager, Content Strategy & Digital Communications | Hybrid – 3 Days Onsite

VNS Health; New York (NY); Vor Ort; USD 98.000 - 131.000; Vollzeit

Benefits dieser Stelle

Referral bonus opportunities

40+ days PTO and 9 holidays

Employer-matched retirement savings

Health insurance for you and family

Wellness programs and FSAs

Tuition reimbursement and professional

Career growth and internal mobility

Zusammenfassung

VNS Health is seeking a Digital Editorial & Web Content Manager to shape content strategy and governance for our enterprise site and public-facing properties. You will lead cross-functional teams, partner with SEO and agency partners, and oversee content from brief to publication while ensuring accuracy, accessibility, and regulatory alignment.

You will drive the use of data and AI tools to enhance quality and efficiency, manage budgets, and collaborate with stakeholders to align content with

Qualifikationen

• Minimum five years of progressive experience in content strategy and editorial operations.
• Strong writing, editing, content planning, and editorial leadership skills.
• Experience with content management systems and website publishing platforms.
• Experience developing content for consumer and professional audiences.
• Healthcare experience and familiarity with SEO are highly valued.

Aufgaben

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content lifecycle from brief to publication with quality assurance.
• Collaborate with SEO and agency partners to improve visibility and discoverability of services.
• Establish editorial standards and governance aligned with brand and regulatory requirements.
• Leverage data, AI tools, and automation to improve content quality and efficiency.
• Manage content agencies, freelancers, vendors, and budgets.
• Coordinate across teams to move priorities from strategy to execution.

Kenntnisse

Strategic content leadership

Editorial planning

SEO understanding

Cross-functional collaboration

AI writing tools familiarity

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

CMS/Content publishing platforms

Analytics tools

Project management tools (e.g., Monday.com)

Jobbeschreibung

Overview

VNS Health is looking for a Digital Editorial & Web Content Manager to lead content strategy, planning, execution, and governance for our enterprise website and other public-facing digital properties.

In this highly collaborative role, you’ll shape digital content for both consumer and professional audiences across VNS Health, partnering with marketing team members, business stakeholders, and external agency partners to turn organizational priorities and audience needs into compelling, discoverable, and effective content.

What We Provide

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve the visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Who We’re Looking For

• We’re looking for a digital content leader—not just a writer. You know how to build a strategy, turn it into an actionable plan, guide agency and content partners, and successfully manage multiple stakeholders and priorities.
• Experience in healthcare along with a strong understanding of digital content, editorial best practices, and SEO is required; health plans, pharma, or another regulated industry experience is especially valuable.
• If you enjoy connecting the dots between audience needs, content, search, technology, and business goals, we’d love to hear from you.

Qualifications

Education:

Bachelor's Degree in Marketing, Communications or related discipline required

Work Experience

Minimum five years of progressive experience in content strategy, digital content development, website content management, editorial operations, or related discipline required

Strong writing, editing, content planning, and editorial leadership skills required

Experience with content management systems, website publishing platforms, and digital content best practices required

Experience developing content for both consumer and business/professional (referrer) audiences required

Experience managing agency and freelancer relationships, including scopes of work, budgets, and vendor performance required

Experience leveraging AI writing, content automation, or analytics tools to improve content effectiveness and operational efficiency preferred

Experience with healthcare required; home-based care, nonprofit, or health care organizations preferred

Experience With Project Management Tools (e.g., Monday.com) Preferred

Pay Range

USD $98,200.00 - USD $130,800.00 /Yr.

About Us

VNS Health has been committed to meeting the needs of New Yorkers for over 130 years. We’re one of the largest nonprofit home- and community-based health care organizations in the country, and today, more than 11,500 team members work together to make a difference in the lives of more than 99,000 patients and members on any given day.