Digital, Editorial & Web Content Manager

VNS Health; New York (NY); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Referral bonus

PTO + holidays

Health insurance

Retirement matching

Wellness programs

FSAs

Tuition reimbursement

Career growth

CEU credits

Job summary

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy and governance for our enterprise website and public-facing digital properties. You’ll collaborate with marketing, stakeholders, and agencies to translate priorities into compelling, discoverable content.

The role emphasizes healthcare content expertise, SEO, and the use of AI tools to improve quality and efficiency. This position offers strong growth, a broad impact across audiences, and a mission-driven

Qualifications

• Experience shaping digital content strategy across consumer and professional audiences.
• Strong writing, editing, planning and editorial leadership are required.
• Experience with CMS platforms, website publishing, and digital content best practices.

Responsibilities

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Skills

Strategic content leadership

Editorial governance

SEO optimization

Stakeholder management

AI content tools

Education

Bachelor's Degree in Marketing, Communications or related discipline

Tools

CMS

Job description

Overview

VNS Health is looking for a Digital Editorial & Web Content Manager to lead content strategy, planning, execution, and governance for our enterprise website and other public-facing digital properties. In this highly collaborative role, you’ll shape digital content for both consumer and professional audiences across VNS Health, partnering with marketing team members, business stakeholders, and external agency partners to turn organizational priorities and audience needs into compelling, discoverable, and effective content.

What We Provide

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve the visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Who We’re Looking For

• We’re looking for a digital content leader—not just a writer. You know how to build a strategy, turn it into an actionable plan, guide agency and content partners, and successfully manage multiple stakeholders and priorities.
• Experience in healthcare along with a strong understanding of digital content, editorial best practices, and SEO is required; health plans, pharma, or another regulated industry experience is especially valuable.
• If you enjoy connecting the dots between audience needs, content, search, technology, and business goals, we’d love to hear from you.

Qualifications

Education:
Bachelor's Degree in Marketing, Communications or related discipline required
Work Experience:
Minimum five years of progressive experience in content strategy, digital content development, website content management, editorial operations, or related discipline required
Strong writing, editing, content planning, and editorial leadership skills required
Experience with content management systems, website publishing platforms, and digital content best practices required
Experience developing content for both consumer and business/professional (referrer) audiences required
Experience managing agency and freelancer relationships, including scopes of work, budgets, and vendor performance required
Experience leveraging AI writing, content automation, or analytics tools to improve content effectiveness and operational efficiency preferred
Experience with healthcare required; home-based care, nonprofit, or health care organizations preferred
Experience with project management tools (e.g., Monday.com) preferred

Pay Range

USD $98,200.00 - USD $130,800.00 /Yr.

About Us

VNS Health has been committed to meeting the needs of New Yorkers for over 130 years. We’re one of the largest nonprofit home- and community-based health care organizations in the country, and today, more than 11,500 team members work together to make a difference in the lives of more than 99,000 patients and members on any given day.