Digital Content Strategy Lead – Editorial & Web

VNS Health; New York (NY); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Referral bonus

PTO + holidays

Health insurance

Retirement matching

Wellness programs

FSAs

Tuition reimbursement

Career growth

CEU credits

Job summary

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy and governance for our enterprise website and public-facing digital properties. You’ll collaborate with marketing, stakeholders, and agencies to translate priorities into compelling, discoverable content.

The role emphasizes healthcare content expertise, SEO, and the use of AI tools to improve quality and efficiency. This position offers strong growth, a broad impact across audiences, and a mission-driven

Qualifications

• Experience shaping digital content strategy across consumer and professional audiences.
• Strong writing, editing, planning and editorial leadership are required.
• Experience with CMS platforms, website publishing, and digital content best practices.

Responsibilities

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Skills

Strategic content leadership

Editorial governance

SEO optimization

Stakeholder management

AI content tools

Education

Bachelor's Degree in Marketing, Communications or related discipline

Tools

CMS

Job description

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy and governance for our enterprise website and public-facing digital properties. You’ll collaborate with marketing, stakeholders, and agencies to translate priorities into compelling, discoverable content.

The role emphasizes healthcare content expertise, SEO, and the use of AI tools to improve quality and efficiency. This position offers strong growth, a broad impact across audiences, and a mission-driven