Digital Content Strategy Lead - Web & Editorial

VNS Health; New York (NY); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Referral bonus opportunities

40+ days PTO and 9 holidays

Employer-matched retirement savings

Health insurance for you and family

Wellness programs and FSAs

Tuition reimbursement and professional

Career growth and internal mobility

Job summary

VNS Health is seeking a Digital Editorial & Web Content Manager to shape content strategy and governance for our enterprise site and public-facing properties. You will lead cross-functional teams, partner with SEO and agency partners, and oversee content from brief to publication while ensuring accuracy, accessibility, and regulatory alignment.

You will drive the use of data and AI tools to enhance quality and efficiency, manage budgets, and collaborate with stakeholders to align content with

Qualifications

• Minimum five years of progressive experience in content strategy and editorial operations.
• Strong writing, editing, content planning, and editorial leadership skills.
• Experience with content management systems and website publishing platforms.
• Experience developing content for consumer and professional audiences.
• Healthcare experience and familiarity with SEO are highly valued.

Responsibilities

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content lifecycle from brief to publication with quality assurance.
• Collaborate with SEO and agency partners to improve visibility and discoverability of services.
• Establish editorial standards and governance aligned with brand and regulatory requirements.
• Leverage data, AI tools, and automation to improve content quality and efficiency.
• Manage content agencies, freelancers, vendors, and budgets.
• Coordinate across teams to move priorities from strategy to execution.

Skills

Strategic content leadership

Editorial planning

SEO understanding

Cross-functional collaboration

AI writing tools familiarity

Education

Bachelor's degree in Marketing/Communications

Tools

CMS/Content publishing platforms

Analytics tools

Project management tools (e.g., Monday.com)

Job description

VNS Health is seeking a Digital Editorial & Web Content Manager to shape content strategy and governance for our enterprise site and public-facing properties. You will lead cross-functional teams, partner with SEO and agency partners, and oversee content from brief to publication while ensuring accuracy, accessibility, and regulatory alignment.

You will drive the use of data and AI tools to enhance quality and efficiency, manage budgets, and collaborate with stakeholders to align content with