Digital, Editorial & Web Content Manager | Hybrid – 3 Days Onsite

VNS Health; New York (NY); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Referral bonus

PTO 30 days + 9 holidays

Health insurance

Retirement match

FSAs

Tuition reimbursement

Career advancement

Job summary

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy, planning, execution, and governance for our enterprise website and other public-facing digital properties.

In this highly collaborative role, you’ll shape digital content for both consumer and professional audiences across VNS Health, partnering with marketing teammates, business stakeholders, and external agency partners to turn organizational priorities and audience needs into compelling, discoverable

Qualifications

• 5+ years of progressive experience in content strategy, digital content development, or related discipline.

Responsibilities

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.

Skills

Content strategy

Editorial leadership

SEO

Content governance

Education

Bachelor's Degree in Marketing, Communications or related discipline

Tools

CMS

AI writing tools

Job description

VNS Health is looking for a Digital Editorial & Web Content Manager to lead content strategy, planning, execution, and governance for our enterprise website and other public-facing digital properties.

VNS Health is looking for a Digital Editorial & Web Content Manager to lead content strategy, planning, execution, and governance for our enterprise website and other public-facing digital properties.

In this highly collaborative role, you’ll shape digital content for both consumer and professional audiences across VNS Health, partnering with marketing team members, business stakeholders, and external agency partners to turn organizational priorities and audience needs into compelling, discoverable, and effective content.

What We Provide

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

What You Will Do

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve the visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Who We’re Looking For

• We’re looking for a digital content leader—not just a writer. You know how to build a strategy, turn it into an actionable plan, guide agency and content partners, and successfully manage multiple stakeholders and priorities.
• Experience in healthcare along with a strong understanding of digital content, editorial best practices, and SEO is required; health plans, pharma, or another regulated industry experience is especially valuable.
• If you enjoy connecting the dots between audience needs, content, search, technology, and business goals, we’d love to hear from you.

Qualifications

Education

Bachelor's Degree in Marketing, Communications or related discipline required

Work Experience

Minimum five years of progressive experience in content strategy, digital content development, website content management, editorial operations, or related discipline required

Strong writing, editing, content planning, and editorial leadership skills required

Experience with content management systems, website publishing platforms, and digital content best practices required

Experience developing content for both consumer and business/professional (referrer) audiences required

Experience managing agency and freelancer relationships, including scopes of work, budgets, and vendor performance required

Experience leveraging AI writing, content automation, or analytics tools to improve content effectiveness and operational efficiency preferred

Experience with healthcare required; home-based care, nonprofit, or health care organizations preferred

Experience With Project Management Tools (e.g., Monday.com) Preferred

Pay Range

USD $98,200.00 - USD $130,800.00 /Yr.

About Us

VNS Health has been committed to meeting the needs of New Yorkers for over 130 years. We’re one of the largest nonprofit home- and community-based health care organizations in the country, and today, more than 11,500 team members work together to make a difference in the lives of more than 99,000 patients and members on any given day.