Healthcare Digital Content Strategy Lead

VNS Health; New York (NY); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Referral bonus

PTO 30 days + holidays

Health insurance

Retirement savings match

Tuition reimbursement

Professional growth opportunities

Job summary

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy, planning, and governance for the enterprise website and digital properties. You will collaborate with marketing, stakeholders, and agencies to translate priorities into compelling, discoverable content.

The role requires healthcare content expertise, strong editorial leadership, and ability to drive content across consumer and professional audiences using AI tools and data insights.

Qualifications

• Minimum five years of progressive experience in content strategy, digital content development, website content management, editorial operations, or related discipline.
• Strong writing, editing, content planning, and editorial leadership skills.
• Experience with content management systems, website publishing platforms, and digital content best practices.
• Experience developing content for both consumer and business/professional audiences.
• Experience managing agency and freelancer relationships, including scopes of work, budgets, and vendor performance.
• Experience leveraging AI writing, content automation, or analytics tools to improve content effectiveness and operational efficiency.
• Experience with healthcare required; home-based care or nonprofit health care organizations preferred.

Responsibilities

• Lead digital content strategy, planning, and prioritization across public-facing websites.
• Oversee content from initial brief through development, review, approval, and publication.
• Partner with SEO/GEO lead and agency partners to improve the visibility and discoverability of VNS Health services across traditional and AI-powered search.
• Establish editorial standards and governance to ensure content is accurate, accessible, current, and aligned with brand and regulatory requirements.
• Use data, AI tools, and automation to improve content quality, efficiency, and performance.
• Manage content agencies, freelancers, vendors, project deliverables, and budgets.
• Collaborate across teams to keep multiple content priorities moving from strategy through execution

Skills

Strong writing

Editing

Editorial leadership

Content planning

SEO knowledge

Education

Bachelor's degree in Marketing, Communications or related discipline

Tools

CMS

AI writing tools

Monday.com

Job description

VNS Health is seeking a Digital Editorial & Web Content Manager to lead content strategy, planning, and governance for the enterprise website and digital properties. You will collaborate with marketing, stakeholders, and agencies to translate priorities into compelling, discoverable content.

The role requires healthcare content expertise, strong editorial leadership, and ability to drive content across consumer and professional audiences using AI tools and data insights.