Digital Content Specialist

Aurora Health Care; Milwaukee (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Aurora Health Care in Milwaukee seeks a Digital Content Specialist to craft high-quality content across websites, blogs, emails, and campaigns, ensuring a consistent voice and strong SEO. You will collaborate with the Digital Experience team, optimize for search and user experience, and support content migrations.

The role requires a Bachelor's degree and 2 years in digital marketing or related fields. Join a collaborative team focused on delivering patient-centered content with a consistent

Qualifications

• Bachelor's degree in Marketing or PR or related field.
• 2 years experience in digital marketing, digital copywriting, or PR.
• Strong SEO and user-focused content skills.
• Excellent written and oral communication.
• Familiarity with AP Style and CMS platforms like Sitecore.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team.
• Research, interview, write and edit content that’s optimized for SEO and user experience across 30+ websites.
• Create and edit content to support messaging maps and organization-wide content calendar.
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and channels.
• Assist with large website migrations, auditing and content creation.
• Edit webpages in content management system.

Skills

SEO & AEO

Content writing

AP Style

Editing

CMS (Sitecore)

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Public Relations or related field

Tools

Sitecore CMS

Job description

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts· Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs· Assist with large website migrations, including auditing and optimizing existing content and creating new content
• Edit webpages in content management system

Licensure, Registration, And/or Certification Required

• None Required.

Education Required

• Bachelor's Degree in Marketing or related field, or
• Bachelor's Degree in Public Relations or related field.

Experience Required

• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred

Knowledge, Skills & Abilities Required

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style
• Familiarity with Sitecore or other CMS

Preferred

• Healthcare or academic experience
• Content strategy experience

Physical Requirements And Working Conditions

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.