Local Media Sales Manager: Lead a High-Impact Team

Media Networks, Inc.; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

WCPO in Cincinnati seeks a Local Sales Manager to lead a team of Account Executives and drive growth across broadcast, OTT, digital, and email solutions. You will guide strategic sales efforts, coach talent, and collaborate with leadership to optimize pricing, packaging, and revenue across all platforms.

The role requires a proven track record in media sales, agency and direct account management, and the ability to translate market data into impactful sales strategies.

Qualifications

• Bachelor's degree in business or related field or equivalent experience
• 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities

Responsibilities

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of SSP and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

Skills

Team leadership

Media sales

Strategic account management

Broadcast inventory

Digital/video capabilities

Education

Bachelor's degree in business or related field

Job description

WCPO in Cincinnati seeks a Local Sales Manager to lead a team of Account Executives and drive growth across broadcast, OTT, digital, and email solutions. You will guide strategic sales efforts, coach talent, and collaborate with leadership to optimize pricing, packaging, and revenue across all platforms.

The role requires a proven track record in media sales, agency and direct account management, and the ability to translate market data into impactful sales strategies.