Local Sales Manager, WCPO

Media Networks, Inc.; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

WCPO in Cincinnati seeks a Local Sales Manager to lead a team of Account Executives and drive growth across broadcast, OTT, digital, and email solutions. You will guide strategic sales efforts, coach talent, and collaborate with leadership to optimize pricing, packaging, and revenue across all platforms.

The role requires a proven track record in media sales, agency and direct account management, and the ability to translate market data into impactful sales strategies.

Qualifications

• Bachelor's degree in business or related field or equivalent experience
• 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities

Responsibilities

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of SSP and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

Skills

Team leadership

Media sales

Strategic account management

Broadcast inventory

Digital/video capabilities

Education

Bachelor's degree in business or related field

Job description

Are you a proven sales leader who knows how to inspire a team, build winning strategies, and drive real results? WCPO is looking for a Local Sales Manager who thrives at the intersection of media, marketing, and leadership. In this role, you'll guide a talented team of Account Executives to help local businesses grow by connecting them with customers through a powerful suite of multi-platform advertising solutions - from broadcast television to Over The Top (OTT) video, SEO/SEM, social media, digital display, and email targeting. If you're energized by coaching people, developing creative sales strategies, and making a measurable impact in your market, we want to hear from you.

WHAT YOU'LL DO:

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

WHAT YOU'LL NEED:

• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

• Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
• Strong coaching and feedback skills
• Strong ability to motivate others toward team goals
• Able to foster an environment that enables creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organization skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
• Proven ability to manage multiple tasks in a fast-paced environment
• May require some travel

WHERE YOU'LL LIVE, WORK, AND PLAY:

Cincinnati is a city that punches well above its weight - a vibrant, welcoming river city with a rich history, world-class culture, and a food scene that has earned national recognition. The Cincinnati Art Museum, the Cincinnati Symphony Orchestra, and the American Sign Museum are just a few of the cultural gems that make the city a destination in its own right. The revitalized Over-the-Rhine neighborhood, with its stunning 19th-century architecture, craft breweries, and acclaimed restaurants, has become one of the most celebrated urban districts in the Midwest.

Sports are a serious way of life here. Cincinnatians are passionate about the Bengals, the Reds, and FC Cincinnati - and attending a game at Paycor Stadium or Great American Ball Park along the Ohio River is an experience unlike any other. Beyond the stadiums, the region offers beautiful parks, miles of trails along the Little Miami Scenic Trail, and easy access to the rolling hills of both Ohio and Northern Kentucky, making it a great place for hikers, cyclists, and outdoor enthusiasts.

Cincinnati is also an incredibly affordable place to live, with a strong job market, diverse and distinct neighborhoods - from Hyde Park and Oakley to Covington just across the river in Kentucky - and a genuine sense of community. Whether you're raising a family, building a care