Local Media Sales Leader – Drive Cross-Platform Growth

E.W. Scripps; Cincinnati (OH); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

WCPO, part of E.W. Scripps, in Cincinnati, seeks a Local Sales Manager to lead a team of Account Executives across broadcast, digital, and OTT channels. You will coach, strategize, and drive revenue growth for local advertisers while aligning sales initiatives with station goals.

The role requires 7+ years in media sales, a Bachelor's degree, and a proven track record in agency and direct sales, with a focus on leadership and measurable results in the market.

Qualificações

• Bachelor's degree in business or related field or equivalent experience preferred
• Generally, 7+ years proven success in media sales
• Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Responsabilidades

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Organize, direct and manage the execution and performance of a team of local sales Account Executives.
• Negotiate ratings, rates and budgets.
• Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
• Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
• Utilize SSP, resources and tools provided to build effective sales strategies.
• Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Maintain positive working relationships with outside vendors.
• Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
• Oversee accounts receivable and credit policies.
• Develop and implement pricing and packaging to fill needs of both client and station.
• Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
• Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
• Other duties as assigned.

Conhecimentos

Sales leadership

Team management

Negotiation

Strategic selling

Coaching

Data interpretation

Formação académica

Bachelor's degree in business or related field

Ferramentas

SSP

Microsoft Office

Google Workspace

Descrição da oferta de emprego

WCPO, part of E.W. Scripps, in Cincinnati, seeks a Local Sales Manager to lead a team of Account Executives across broadcast, digital, and OTT channels. You will coach, strategize, and drive revenue growth for local advertisers while aligning sales initiatives with station goals.

The role requires 7+ years in media sales, a Bachelor's degree, and a proven track record in agency and direct sales, with a focus on leadership and measurable results in the market.