Light Equipment & Rental Sales Representative

Monroe Tractor; South Windsor (CT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Base + Commission

Competitive pay

Vehicle allowance

HSA

Insurance

PTO

Disability

Annual reviews

Job summary

Monroe Tractor is seeking a Light Equipment & Rental Sales Representative to grow our sales and rental utilization in Hartford, New Haven and Middlesex counties. You will be a product expert, build long-term customer relationships, and drive revenue across light equipment and the rental fleet.

The role emphasizes prospecting, understanding customer needs, presenting equipment options, and closing sales while maintaining CRM records.

Qualifications

• Experience with light construction equipment.
• Proven sales success meeting or exceeding goals.
• Strong problem-solving abilities.
• Independent work ethic with teamwork.
• Excellent customer service and relationship skills.
• Clear and concise communication.
• A strong sense of urgency and time/territory management.
• Strong computer skills with a priority on MS Office.

Responsibilities

• Identify and engage prospective customers.
• Ask questions and listen to responses.
• Explain product performance, application, and benefits.
• Describe all equipment options available for customer purchases.
• Renting entire product line (Light & Heavy).
• Build rapport and life-long relationships with customers.
• Overcome objections, close sales, and follow company standards.
• Actively use and update the CRM.

Skills

Light equipment

Sales success

Problem solving

Independent work

Customer service

Communication

Time management

MS Office

CRM

Tools

CRM

MS Office

Job description

South Windsor, Connecticut, United States

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Light Equipment & Rental Sales Representative is a professional 2-part sales position. Light Equipment sales, you will be prospecting and selling light equipment (compact track loaders, mini excavators, small articulated loaders and wheel loaders up to 100hp). Rental sales you will be driving utilization on Monroe Tractor’s expansive late model rental fleet.

The territories include Hartford, New Haven & Middlesex counties.

Successful Light Equipment & Rental Sales Representatives will establish long-lasting customer relationships by being a product expert and resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering light construction equipment & our rental fleet.

Qualifications

• Prior experience with light construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Problem-solving skills.
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communications.
• A strong sense of urgency, focusing on time & territory management.
• Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

• Identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Renting entire product line (no stipulations: Light & Heavy) .
• Build strong rapport and life-long relationships with customers.
• Effectively overcoming objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Sales Benefits

• Base + Commission Pay Structure
• Competitive Pay Plan
• Frequent Industry Training
• Monthly vehicle reimbursement of $675 plus mileage
• Health Savings Account (Employer + Employee Contributions)
• Accident & Disease Insurance
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.