Inside Sales and Lead Generation Representative

Monroe Tractor & Implement Co.; Town of Henrietta (NY); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K Match

PTO

Disability Insurance

Commission Plan

Job summary

Monroe Tractor is seeking an Inside Sales and Lead Generation Representative to sell wholesale equipment to customers in the assigned territory. You will regularly reach out to new prospects, build lasting relationships, assist with equipment management, and resolve product issues.

You will help increase sales, profit, and productivity by offering tailored recommendations based on customer needs, maintaining a robust CRM (HubSpot), and collaborating with parts and service teams in an in-office

Qualifications

• Proficiency with cold calling is required.
• Experience with high-value capital goods (truck/industrial equipment).
• Sales track record achieving or exceeding goals.
• Strong problem-solving skills.
• Excellent customer service and relationship building.
• Strong communication, clear and concise.
• Urgent, time and territory management.
• Strong computer skills; MS Office proficiency.

Responsibilities

• Make outbound calls to new customers and prospects.
• Maintain relationships with existing customers through regular contact.
• Develop and maintain a database of customers via HubSpot CRM.
• Research and qualify leads to grow the sales pipeline.
• Explain product features, benefits, and applications to customers.
• Prepare quotes, purchase orders, and invoices.
• Collaborate with parts, service, and sales teams to close deals.
• Interact in-office with walk-in customers and via phone.

Skills

Cold calling

Capital goods

Sales success

Problem solving

Independent work

Customer service

Communication

Time management

MS Office

Tools

HubSpot CRM

Job description

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

Inside Sales and Lead Generation Representative is a professional sales position in which one is required to sell wholesale equipment to prospective customers within your assigned territory. Successful Inside Sales and Lead Generation Representatives will be regularly reaching out to new customers, establishing long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering comprehensive recommendations based on their needs.

Qualifications

• Proficiency with cold calling experience is required
• Prior experience with high-value capital goods (trucking/industrial equipment). Construction equipment and/or agriculture equipment is highly preferred
• Proven sales success in which goals were achieved or exceeded
• Problem-solving skills
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals
• Excellent customer service skills; a builder of relationships
• Clear and concise communications
• A strong sense of urgency, focusing on time & territory management
• Strong computer skills with a priority on Microsoft Office programs

Responsibilities

• Engage with customers through effective communication by making outbound calls to potential new customers
• Maintain current customer relationships by communicating with them consistently
• Develop and maintain a comprehensive database of current and prospective customers via the company's CRM (HubSpot)
• Research and qualify new leads to enhance your sales pipeline, aiming to close sales and meet or exceed sales targets
• Maintain in-depth knowledge of construction machinery features, benefits, and applications to recommend suitable equipment to collaborate with customers
• Assist customers by asking questions and listening carefully to their responses
• Explain product performance, application, and benefits to prospective customers
• Describe all equipment options available for customer purchases
• Build strong rapport and life-long relationships with customers
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards
• Generate accurate sales quotes, purchase orders, and invoices
• Understand current OEM and 3rd party finance programs to remain competitive in the market
• Act as liaison between parts, service, and equipment sales departments to ensure seamless communication and collaboration
• Partner with outside sales reps to manage customer relationships and ensure timely delivery
• This is an in-office role, interacting via the phone, or with walk-in customers

Pay

• $45,000 - $60,000 base annual salary plus commission

Sales Benefits

• Base + Commission / Bonus Pay Structure
• Competitive Pay Plan
• Frequent Industry Training

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan + Match
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews
• Generous Commission Plan

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

This is our target base range for this position. However, we are always looking for top talent. We scale pay based on the specific skills and background you bring. If your proven track record commands a higher package, we still want to hear from you.

Pay Transparency

$45,000 - $60,000 USD