Light Equipment & Rental Sales Representative

Monroe Tractor & Implement Co.; South Windsor (CT); On-site; USD 55,000 - 98,000; Full time

Benefits offered by this job

Base + Commission Pay Structure

Medical, Dental & Vision Insurance

401K Plan + Match

Monthly vehicle reimbursement

Job summary

Monroe Tractor & Implement Co. is seeking a Light Equipment & Rental Sales Representative to grow sales of light equipment and rentals across the Hartford, New Haven, and Middlesex counties.

You will identify prospects, explain product benefits, and close sales while leveraging our rental fleet. The role emphasizes building long-term customer relationships, using CRM for pipeline management, and meeting sales targets through a base+commission structure.

Qualifications

• Prior experience with light construction equipment required.
• Proven sales success with meeting/exceeding goals.
• Strong problem-solving skills.
• Excellent customer service and relationship-building abilities.
• Clear and concise communications and strong sense of urgency.
• Strong computer skills with emphasis on Microsoft Office and CRM.

Responsibilities

• Identify and engage prospective customers for light equipment and rental services.
• Ask questions, listen, and advise customers on product options and benefits.
• Explain product performance, applications, and suitability to customers.
• Present all equipment options for customer purchases.
• Rent the full product line (Light & Heavy) where applicable and drive utilization of rentals.
• Build rapport and long-term relationships with customers; overcome objections and close sales.
• Actively use and update the CRM system.

Skills

Light equipment knowledge

Sales experience

Customer service

Problem solving

Time management

MS Office

CRM usage

Tools

CRM software

Microsoft Office

Job description

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Light Equipment & Rental Sales Representative is a professional 2-part sales position. Light Equipment sales, you will be prospecting and selling light equipment (compact track loaders, mini excavators, small articulated loaders and wheel loaders up to 100hp). Rental sales you will be driving utilization on Monroe Tractor’s expansive late model rental fleet.

The territories include Hartford, New Haven & Middlesex counties.

Successful Light Equipment & Rental Sales Representatives will establish long-lasting customer relationships by being a product expert and resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering light construction equipment & our rental fleet.

Qualifications

• Prior experience with light construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Problem-solving skills.
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communications.
• A strong sense of urgency, focusing on time & territory management.
• Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

• Identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Renting entire product line (no stipulations: Light & Heavy) .
• Build strong rapport and life-long relationships with customers.
• Effectively overcoming objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Sales Benefits

• Base + Commission Pay Structure
• Competitive Pay Plan
• Frequent Industry Training

Benefits

• Monthly vehicle reimbursement of $675 plus mileage
• Medical, Dental & Vision Insurance
• Health Savings Account (Employer + Employee Contributions)
• Accident & Disease Insurance
• 401K Plan + Match
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

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