Construction Equipment Sales Representative

Monroe Tractor & Implement Co.; Town of Henrietta (NY); On-site; USD 50,000 - 150,000; Full time

Benefits offered by this job

Base + Commission Pay Structure

Competitive Pay Plan

Frequent Industry Training

Job summary

Monroe Tractor is seeking a Construction Sales Representative to sell wholesale equipment across our northeastern territory. You will identify and engage prospective customers, explain product options, and build long-lasting relationships while achieving sales goals.

The role combines field visits with CRM usage to manage pipeline, negotiate terms, and drive revenue. We offer base pay plus commission, competitive benefits, and ongoing industry training.

Qualifications

• Experience with heavy agriculture or construction equipment.
• Proven sales success meeting or exceeding targets.
• Strong problem-solving and customer service skills.
• Ability to work independently and collaborate with staff.
• Excellent communication and urgency in territory management.
• Proficient with Microsoft Office.

Responsibilities

• Identify and engage prospective customers and guide them to suitable solutions.
• Ask questions, listen, and respond effectively to customer needs.
• Explain product performance, applications, and benefits to buyers.
• Present all equipment options and help customers decide.
• Build strong rapport and long-term customer relationships.
• Close sales, manage objections, and follow company standards.
• Actively use and update the CRM system.

Skills

Heavy equipment sales

Sales track record

Problem solving

Independence

Customer service

Communication

Territory management

MS Office

Tools

CRM system

Microsoft Office

Job description

Monroe Tractor is a well-known and respected construction equipment and agricultural heavy equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Construction Sales Representative is a professional sales position in which one is required to sell wholesale equipment utilizing diverse outreach methods to connect with prospective customers within your assigned territory. Successful Sales Representatives will establish long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering large capital equipment.

Qualifications

• Prior experience with heavy agriculture equipment and/or construction equipment required.
• Proven sales success in which goals were achieved or exceeded.
• Problem-solving skills.
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals.
• Excellent customer service skills; a builder of relationships.
• Clear and concise communications.
• A strong sense of urgency, focusing on time & territory management.
• Strong computer skills with a priority on Microsoft Office programs.

Responsibilities

• Dedicatedly identify and engage prospective customers and offer assistance or direction to any customer who could benefit from our services.
• Assist customers by asking questions and listening carefully to their responses.
• Explain product performance, application, and benefits to prospective customers.
• Describe all equipment options available for customer purchases.
• Build strong rapport and life-long relationships with customers.
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards.
• Actively use and update the Client Relationship Management System (CRM).

Sales Benefits

• Base + Commission Pay Structure
• Competitive Pay Plan
• Frequent Industry Training

Benefits

• Monthly vehicle reimbursement of $675 plus mileage
• Medical, Dental & Vision Insurance
• Health Savings Account (Employer + Employee Contributions)
• Accident & Disease Insurance
• 401K Plan + Match
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews

Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

This is our target base range for this position. However, we are always looking for top talent. We scale pay based on the specific skills and background you bring. If your proven track record commands a higher package, we still want to hear from you.

Pay Transparency

$50,000 - $150,000 USD