Lifecycle & Retention Marketing Lead

BRUNT Workwear; Wilmington (MA); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Healthcare: Medical, dental, vision

401(k) with company match

Paid time off: 15 days + 11 holidays

Performance-based bonus and equity

Job summary

BRUNT Workwear is seeking a Retention Marketing Manager to own the lifecycle program across Email and SMS. You will craft multi-step journeys, optimize deliverability, and grow audience engagement while leading the Email Marketing Associate.

You will own flow architecture within Klaviyo and Postscript and partner with Creative and Analytics teams to maximize revenue and brand loyalty. You’ll design data-driven campaigns, manage on-site capture, and present monthly plans that align with

Qualifications

• 4+ years in retention/lifecycle marketing at a DTC ecommerce brand (Shopify preferred).
• 1+ year managing direct reports.
• 2+ years building in Klaviyo and Postscript; capable of multi-step flows with conditional logic.

Responsibilities

• Lead the hands-on build of SMS and Email flows in Klaviyo & Postscript.
• Manage and develop the Email Marketing Associate (direct report).
• Own the A/B testing program across campaigns and flows; report results monthly.
• Build advanced customer segments from behavioral, transactional, and lifecycle data.
• Own on-site capture and list growth for both channels with sign-up forms.
• Develop and present monthly Email and SMS plans aligned with inventory and promotions.
• Collaborate with Customer Insights to improve data capture and segmentation.
• Drive repeat purchase and LTV growth with targeted messaging and cross-category campaigns.

Skills

Retention marketing

Lifecycle marketing

Team leadership

Email marketing platforms

HTML/CSS & Liquid templating

Excel analytics

Customer segmentation

Data integrations

SQL / data querying

A/B testing

Strategic analytics

Commute to Wilmington, MA

Tools

Klaviyo

Postscript

Shopify

Rivo

Job description

BRUNT Workwear is seeking a Retention Marketing Manager to own the lifecycle program across Email and SMS. You will craft multi-step journeys, optimize deliverability, and grow audience engagement while leading the Email Marketing Associate.

You will own flow architecture within Klaviyo and Postscript and partner with Creative and Analytics teams to maximize revenue and brand loyalty. You’ll design data-driven campaigns, manage on-site capture, and present monthly plans that align with