Lifecycle Marketing Pro: Email & SMS (Retention)

Everlane; Los Angeles (CA); Hybrid; USD 67,000 - 95,000; Full time

Job summary

Everlane is seeking a Retention Marketing Specialist to build and optimize email and SMS programs, driving retention and loyalty. You’ll own campaign execution, segmentation experiments, and lifecycle flows, collaborating with cross-functional partners to translate insights into action.

Ideal candidates have 2–3 years in email/SMS marketing, hands-on ESP experience (Klaviyo/Attentive/Emarsys), and strong HTML skills.

Qualifications

• 2–3 years of experience in email/SMS or lifecycle marketing.
• Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
• Strong working knowledge of HTML to build emails.
• A test-and-learn mentality and genuine curiosity about what drives customer behavior.
• A strong eye for detail and a QA-first approach to campaign execution.
• Comfort working with data to inform segmentation and testing decisions.
• A collaborative spirit and enjoy partnering across teams.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

Skills

Email marketing

SMS marketing

Data analysis

Segmentation

QA testing

Collaboration

Tools

Klaviyo

Attentive

Emarsys

Job description

Everlane is seeking a Retention Marketing Specialist to build and optimize email and SMS programs, driving retention and loyalty. You’ll own campaign execution, segmentation experiments, and lifecycle flows, collaborating with cross-functional partners to translate insights into action.

Ideal candidates have 2–3 years in email/SMS marketing, hands-on ESP experience (Klaviyo/Attentive/Emarsys), and strong HTML skills.