Lifecycle Marketing Strategist, B2B SaaS Growth

UNAVAILABLE

Seattle (WA)

Hybrid

USD 101,000 - 145,000

Full time

14 days+

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Benefits offered by this job

Paid Time Off

Comprehensive Health Benefits

Retirement Plans

Learning & Development

Job summary

DocuSign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention across key segments. You will architect omnichannel journeys, align Sales and Marketing programs, and enable Account Executives with self-serve tools and high-touch plays.

The role emphasizes collaboration with Sales leadership, content hub creation, and data-driven optimization of campaigns, cadences, and handoffs to accelerate deals.

Qualifications

5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, ideally within a B2B SaaS organization.
Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
Experience partnering with Sales to co-create revenue-generating initiatives.

Responsibilities

Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into campaigns.
Co-develop 'warm handoff' motions with Sales to bridge PLG signals to sales engagement.
Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays.

Skills

Lifecycle Marketing

Demand Generation

Sales Enablement

Campaign Management

Data Analysis

Executive Communication

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Outreach

Salesloft

Highspot

Seismic

Job description

The role emphasizes collaboration with Sales leadership, content hub creation, and data-driven optimization of campaigns, cadences, and handoffs to accelerate deals.

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