Lifecycle Marketing Manager: SaaS Growth & Enablement

Docusign; Chicago (IL); Hybrid; USD 119,000 - 163,000; Full time

Benefits offered by this job

Health Benefits

Parental Leave

Learning & Development

Paid Time Off

Job summary

Docusign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention across key segments. You will architect omnichannel programs linking self-serve signals to high-touch sales engagement and enable Account Executives with self-serve toolkits to accelerate deals.

You will partner with Sales leadership to develop high-converting programs, design and implement multi-touch campaigns, and lead weekly to quarterly business reviews.

Qualifications

• 5+ years in Lifecycle Marketing or related fields within a B2B SaaS organization.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
• Experience partnering with Sales to co-create revenue-generating initiatives.

Responsibilities

• Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into high-impact campaigns.
• Co-develop "warm handoff" motions with Sales, creating seamless transitions when PLG signals indicate sales readiness.
• Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays for target accounts.
• Establish feedback loops with Sales leadership to iterate on messaging and timing.
• Build and scale a self-serve enablement repository for AEs to use on demand.
• Operationalize sales engagement platforms (Outreach, Salesforce) to give AEs quick access to marketing collateral.
• Monitor campaign attribution, handoff conversion rates, AE adoption, and pipeline velocity with Data Analytics.
• Run A/B tests on messaging and collateral formats to maximize response and meeting rates.
• Synthesize program insights into weekly and quarterly business reviews for executive stakeholders.

Skills

Lifecycle Marketing

Demand Generation

Sales Enablement

B2B SaaS

Communication

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Outreach

Salesloft

Highspot

Seismic

Job description

Docusign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention across key segments. You will architect omnichannel programs linking self-serve signals to high-touch sales engagement and enable Account Executives with self-serve toolkits to accelerate deals.

You will partner with Sales leadership to develop high-converting programs, design and implement multi-touch campaigns, and lead weekly to quarterly business reviews.