Lifecycle Marketing Lead — B2B SaaS Growth

DocuSign, Inc.

Seattle, Chicago (WA, IL)

Hybrid

USD 101,000 - 145,000

Full time

14 days+

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Benefits offered by this job

Bonus eligibility

Paid time off

Parental leave

Health benefits

Retirement plans

Learning benefits

Care leave

Job summary

DocuSign is seeking a strategic Lifecycle Marketing Manager to drive incremental revenue growth and customer retention across key segments. You will architect the journey for managed accounts, designing omnichannel programs that bridge self-service efficiency with high-touch sales engagement.

This IC role reports to the Director, Lifecycle Marketing. The position is hybrid (in-office and remote) with at least 2 days on-site weekly.

Qualifications

5+ years of Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing in B2B SaaS.
Bachelor's degree in Marketing, Business, or Communications.
Experience partnering with Sales to co-create revenue-generating initiatives.
Experience launching multi-touch campaigns and sales cadences.

Responsibilities

Lead day-to-day program execution with Empower Squad to turn GTM strategies into campaigns.
Co-develop warm handoff motions with Sales for PLG signals and trial readiness.
Design, launch, and optimize co-marketed programs and email sequences.
Establish feedback loops with Sales to refine messaging and offers.
Build and scale a self-serve enablement repository for AEs.
Operationalize Outreach and Salesforce for targeted collateral and cadences.
Synthesize program insights for weekly and quarterly reviews with executives.
Monitor campaign attribution, handoff conversions, and AE adoption metrics.
Run A/B tests to maximize response and meeting books.