Hybrid Lifecycle Marketing Architect for B2B Growth

DocuSign; Chicago (IL); Hybrid; USD 101,000 - 139,000; Full time

Job summary

Docusign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention. You will architect the journey for managed accounts, designing omnichannel programs that balance self-service efficiency with high-touch sales engagement.

The role collaborates with Sales, Marketing Operations, and Data Analytics to optimize campaigns, handoffs, and AE enablement, while leading A/B tests and weekly/quarterly reviews to inform strategy.

Qualifications

• 5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, ideally within a B2B SaaS organization
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• Experience partnering with Sales (Account Executives, SDRs, Sales Leadership) to co-create revenue-generating initiatives
• Experience building, launching, and managing multi-touch marketing campaigns and sales engagement cadences

Responsibilities

• Lead day-to-day program execution with the Empower Squad, transforming go-to-market strategies into actionable, high-impact campaigns
• Co-develop "warm handoff" motions with Sales, creating seamless transition workflows when product-led growth signals indicate sales readiness
• Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays tailored to target account segments
• Establish clear feedback loops with Sales leadership to iterate on program messaging, offer structures, and timing
• Build, maintain, and scale a self-serve enablement repository that AEs can leverage on demand
• Operationalize sales engagement platforms to give AEs access to targeted marketing collateral and automated cadences
• Partner with Marketing Operations and Data Analytics to monitor campaign attribution, handoff conversion rates, AE adoption metrics, and pipeline velocity
• Run continuous A/B tests on messaging, handoff timing, and collateral formats to maximize response rates
• Synthesize program insights into weekly and quarterly business reviews for executive stakeholders in Marketing, Revenue Operations, and Sales

Skills

Lifecycle Marketing

Demand Generation

Sales Enablement

Field Marketing

Sales partnerships

Campaign management

Email sequences

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

Outreach

Salesloft

Highspot

Seismic

Job description

Docusign is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention. You will architect the journey for managed accounts, designing omnichannel programs that balance self-service efficiency with high-touch sales engagement.

The role collaborates with Sales, Marketing Operations, and Data Analytics to optimize campaigns, handoffs, and AE enablement, while leading A/B tests and weekly/quarterly reviews to inform strategy.