Lifecycle Marketing Architect for B2B SaaS Growth
Docusign
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Benefits offered by this job
Job summary
Docusign is seeking a strategic Lifecycle Marketing Manager to drive incremental revenue growth and improve customer retention across key segments. You will architect omnichannel journeys guiding users from self-serve to high-touch engagement, partnering with Sales to align programs and accelerate conversions.
This hybrid role requires 5+ years in lifecycle marketing and a strong background in B2B SaaS, with expertise in Salesforce and outreach platforms.
Qualifications
- 5+ years of experience in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing in a B2B SaaS environment.
- Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
- Experience partnering with Sales to co-create revenue-generating initiatives.
- Experience building, launching, and managing multi-touch marketing campaigns and sales cadences.
Responsibilities
- Lead day-to-day program execution and campaign development with cross-functional teams.
- Co-develop revenue-driving handoff motions with Sales for PLG signals and trial usage.
- Design, launch, and optimize co-marketed programs and email sequences for target accounts.
Skills
Education
Tools
Job description
Docusign is seeking a strategic Lifecycle Marketing Manager to drive incremental revenue growth and improve customer retention across key segments. You will architect omnichannel journeys guiding users from self-serve to high-touch engagement, partnering with Sales to align programs and accelerate conversions.
This hybrid role requires 5+ years in lifecycle marketing and a strong background in B2B SaaS, with expertise in Salesforce and outreach platforms.
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