Lifecycle Marketing Leader: B2B SaaS Growth

Directive; Detroit (MI); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Base salary

Medical, dental, vision

Unlimited PTO

Paid holidays

Birthday off

Parental leave

401(k) with match

Annual bonus

Company retreat

Job summary

Directive Consulting is building a dedicated Lifecycle Marketing practice to convert demand into pipeline and revenue for B2B and SaaS clients. We seek an Associate Director who will shape the offering from day one, blending strategy with hands-on delivery and guiding a growing team.

This remote-first role allows work from home with global opportunities. You will partner with Directors, define frameworks, and drive client impact while building the practice.

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Hands-on experience architecting lifecycle programs from scratch.

Responsibilities

• Establish lifecycle marketing strategy and architecture across eCommerce and Service/SaaS clients.
• Build lifecycle strategies rooted in revenue model, customer journey, data and business objectives.
• Architect end-to-end journeys across acquisition, nurture, conversion, onboarding, retention, expansion and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavioral and lifecycle data.
• Build testing roadmaps across messaging, timing, audience and conversion points.
• Establish measurement frameworks linking lifecycle activity to business outcomes.
• Deliver hands-on client work and mentor team members.
• Work across client technology stacks and lead client relationships.

Skills

Lifecycle Marketing

CRM

Marketing Automation

Retention

B2B SaaS

Data-driven

Tools

HubSpot

Salesforce Marketing Cloud

Pardot

Klaviyo

Marketo

Attentive

Job description

Directive Consulting is building a dedicated Lifecycle Marketing practice to convert demand into pipeline and revenue for B2B and SaaS clients. We seek an Associate Director who will shape the offering from day one, blending strategy with hands-on delivery and guiding a growing team.

This remote-first role allows work from home with global opportunities. You will partner with Directors, define frameworks, and drive client impact while building the practice.