Revenue-Driven Lifecycle Marketing Manager (Hybrid)

DocuSign, Inc.; Northern (KY); Hybrid; USD 119,000 - 163,000; Full time

Benefits offered by this job

Full Health Benefits

Paid Time Off

Parental Leave

Retirement Plans

Learning & Development

Job summary

DocuSign, Inc. is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention across key segments. You’ll architect omnichannel journeys guiding managed accounts from self-service to high-touch engagement, partnering with Sales to create high-converting programs.

The role is hybrid, reporting to the Director of Lifecycle Marketing, and emphasizes program design, enablement, and data-driven optimization across campaigns and tools.

Qualifications

• 5+ years in Lifecycle Marketing, Demand Generation, Sales Enablement, or Field Marketing, preferably in B2B SaaS.
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
• Experience partnering with Sales to co-create revenue-generating initiatives.
• Experience building, launching, and managing multi-touch marketing campaigns and cadences.

Responsibilities

• Lead day-to-day program execution with the Empower Squad and translate GTM strategies into campaigns.
• Co-develop 'warm handoff' motions with Sales for seamless PLG-to-sales transitions.
• Design, launch, and optimize co-marketed programs, email sequences, and high-touch plays.
• Establish feedback loops with Sales leadership to refine messaging and offers.
• Build and scale a self-serve enablement repository for AEs.
• Operationalize sales engagement platforms (e.g., Outreach, Salesforce) for targeted collateral and cadences.
• Partner with Marketing Operations and Data Analytics to monitor attribution, handoff conversion, and AE adoption metrics.
• Run continuous A/B tests on messaging and collateral formats to maximize response rates.
• Synthesize program insights into weekly and quarterly reviews for executives.

Skills

Lifecycle Marketing

Sales Enablement

B2B SaaS

Campaigns & Cadences

Education

Bachelor's degree

Tools

Salesforce

Outreach

Salesloft

Highspot

Seismic

Job description

DocuSign, Inc. is seeking a strategic Lifecycle Marketing Manager to drive revenue growth and customer retention across key segments. You’ll architect omnichannel journeys guiding managed accounts from self-service to high-touch engagement, partnering with Sales to create high-converting programs.

The role is hybrid, reporting to the Director of Lifecycle Marketing, and emphasizes program design, enablement, and data-driven optimization across campaigns and tools.