Lifecycle Marketing Architect for Growth & Retention

Sunlighten; Leawood (KS); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Paid time off

On-site fitness center

Free lunch program

Job summary

Sunlighten is seeking a Lifecycle Marketing Strategist to own end-to-end lifecycle strategy, from lead nurture to post-purchase engagement, across DTC/eCommerce and B2B channels. This hands-on role focuses on building scalable lifecycle systems that drive conversions, reduce churn, and grow customer lifetime value.

The ideal candidate is a systems thinker, highly analytical, and proficient in marketing automation platforms, translating behavioral data into precise, personalized messaging at

Qualifications

• 3–5+ years of hands-on experience within DTC ecommerce and/or B2B lead generation environments.
• Experience building lifecycle nurture and retention programs with demonstrated impact.
• Deep understanding of relational data, segmentation logic, and dynamic personalization.
• Strong analytical skills with the ability to translate performance data into optimization strategies.

Responsibilities

• Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post‑purchase engagement, retention, and re‑engagement.
• Partner with Marketing and Sales to develop coordinated, behavior‑based automation journeys that move prospects and customers through the funnel.
• Align messaging to lifecycle stage and areas of friction; design retention‑focused campaigns to reduce churn and increase LTV.
• Maintain and optimize marketing automation workflows and integrations between Marketing Cloud and Salesforce CRM; QA campaigns to ensure flawless execution.
• Ensure compliance with GDPR, CAN‑SPAM, CASL, TCPA, and other relevant regulations.

Skills

Analytical thinking

Data-driven decision making

Strong written communication

A/B testing methodologies

Tools

Salesforce Marketing Cloud

AMPscript

Job description

Sunlighten is seeking a Lifecycle Marketing Strategist to own end-to-end lifecycle strategy, from lead nurture to post-purchase engagement, across DTC/eCommerce and B2B channels. This hands-on role focuses on building scalable lifecycle systems that drive conversions, reduce churn, and grow customer lifetime value.

The ideal candidate is a systems thinker, highly analytical, and proficient in marketing automation platforms, translating behavioral data into precise, personalized messaging at