Lifecycle Marketing Leader for B2B SaaS Growth

directive; Illinois; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus based on tenure

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Paid holidays and birthday off

Headspace and Spring Health access

Job summary

Directive Consulting is a leading B2B performance marketing agency. We build marketing engines that win in SaaS and across B2B industries, delivering pipeline and revenue. We seek an Associate Director of Lifecycle Marketing to lead strategy, architecture, and client delivery while shaping the practice from the ground up.

The role is remote-first with opportunities for global collaboration. You will own relationships, mentor a growing team, and influence service offerings as the Lifecycle

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex ecommerce models.
• Hands-on experience architecting lifecycle programs from scratch.
• Strong client-facing communication and ability to lead conversations with senior stakeholders.
• Experience connecting lifecycle activity to pipeline, revenue, retention, or other meaningful outcomes.
• Ability to move between strategy and execution without seeing hands-on work as 'below' the role.

Responsibilities

• Establish lifecycle strategy and architecture across ecommerce and Service/SaaS clients.
• Architect end-to-end customer journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavioural, and lifecycle data.
• Build testing roadmaps across messaging, timing, audience and offers.
• Establish measurement frameworks linking lifecycle activity to business outcomes.
• Lead client delivery hands-on and maintain strong client relationships.

Skills

Player-Coach Leadership

Lifecycle Marketing

CRM

Marketing automation

B2B SaaS

Tools

HubSpot

Salesforce Marketing Cloud

Pardot

Klaviyo

Marketo

Attentive

Job description

Directive Consulting is a leading B2B performance marketing agency. We build marketing engines that win in SaaS and across B2B industries, delivering pipeline and revenue. We seek an Associate Director of Lifecycle Marketing to lead strategy, architecture, and client delivery while shaping the practice from the ground up.

The role is remote-first with opportunities for global collaboration. You will own relationships, mentor a growing team, and influence service offerings as the Lifecycle