Lifecycle Marketing Specialist

Edelman Financial Engines; Boston (MA); On-site; USD 65,000 - 86,000; Full time

Benefits offered by this job

Discretionary bonus

Health and dental plans

401(k) contributions

Job summary

Edelman Financial Engines is hiring a Lifecycle Marketing Specialist to drive growth in the Wealth Planning business by building scalable email and multi‑channel experiences. You will partner with cross‑functional teams to design, implement, and optimize campaigns across email, SMS, and push channels.

The role emphasizes HTML/CSS email development, AMPscript personalization, and rigorous QA, with opportunities to test and optimize lifecycle programs and contribute to documentation and governance

Qualifications

• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform.
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices.
• Knowledge of responsive and mobile‑first design for email.
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
• Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy.
• Self‑directed and comfortable working independently with minimal supervision.
• Passion for email development, lifecycle marketing, and continuous improvement.
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles.

Responsibilities

• Develop responsive, ADA‑compliant emails using HTML and CSS, with a focus on modular and scalable design.
• Build personalization and dynamic content using basic AMPscript
• Test emails across devices and clients using tools such as Litmus or Email on Acid
• Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
• Conduct internal and external quality assurance, including stakeholder review and approval workflows
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing
• Participate in peer code reviews to ensure quality and consistency
• Support documentation, versioning, and governance of templates, modules, and logic blocks
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Skills

HTML & CSS

Salesforce Marketing Cloud

Marketing automation & lifecycle

Attention to detail

Collaboration & problem-solving

Tools

AMPscript

CloudPages

CDP

Job description

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long‑term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose‑driven work and a collaborative, values‑led culture, we invite you to explore a career with us.

The Lifecycle Marketing Specialist supports the growth of our Wealth Planning business by helping prospects and clients access comprehensive financial advice through thoughtfully designed lifecycle marketing programs. In this role, you will partner with cross‑functional teams to build, execute, and optimize high‑quality, scalable email and multi‑channel marketing experiences.

We’re seeking a detail‑oriented marketer with strong email coding and marketing automation expertise who takes pride in quality execution. If you enjoy building impactful email programs, collaborating on testing and optimization, and continuously improving how marketing efforts perform, this role offers an opportunity to make a meaningful contribution.

Responsibilities

• Develop responsive, ADA‑compliant emails using HTML and CSS, with a focus on modular and scalable design
• Build personalization and dynamic content using basic AMPscript
• Test emails across devices and clients using tools such as Litmus or Email on Acid
• Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
• Conduct internal and external quality assurance, including stakeholder review and approval workflows
• Identify testing opportunities and collaborate with partners to support A/B and optimization testing
• Participate in peer code reviews to ensure quality and consistency
• Support documentation, versioning, and governance of templates, modules, and logic blocks
• Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Requirements

• Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
• Strong proficiency in HTML and CSS, with a solid understanding of email best practices
• Knowledge of responsive and mobile‑first design for email
• Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
• Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
• Self‑directed and comfortable working independently with minimal supervision
• Passion for email development, lifecycle marketing, and continuous improvement
• 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles

Additional Qualifications

• Knowledge of SQL preferred
• Experience working with a Customer Data Platform (CDP)
• Experience working with CloudPages
• Proficiency with AMPscript
• Understanding of marketing performance metrics and how campaigns support broader business goals

Skills And Competencies

• HTML & CSS
• Salesforce Marketing Cloud
• Marketing automation and lifecycle journey execution
• Attention to detail and quality assurance
• Collaboration and problem‑solving

Edelman Financial Engines takes a market‑based approach to pay. The expected base salary range for this role nationally is below. However, final base pay will be carefully determined based on several factors, including responsibilities, job‑related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Pay Range: $64,800 USD - $86,400 USD

About Edelman Financial Engines

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Recognized by Barron’s as a top RIA firm for eight years in a row (awarded each September (2018-2025) based on prior 12‑month data through June 30)1, we support more than 1.27 million clients across 140+ offices nationwide and manage over $324 billion in assets 2. Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high‑tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.

For more information, please visit EdelmanFinancialEngines.com.

© 2026 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Certain services provided on an educational and guidance basis only. Results are not guaranteed.

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Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or [e-mail].

1 The Barron’s Top 100 RIA Firms list, an annual ranking of independent advisory firms, is based on qualitative and quantitative criteria. Firms elect to participate but do not pay to be included in the ranking. The 2018 ranking refers to Edelman Financial Services, LLC, which combined its advisory business in its entirety with Financial Engines Advisors L.L.C. (FEA) in November 2018. For the same survey, FEA received a precombination ranking of 12th.

2 Edelman Financial Engines data, as of September 30, 2025