Lifecycle Marketing Pro — Fintech (Remote)

NorthAB LLC; Lansing (MI); Remote; USD 61,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns and manage the HubSpot marketing automation platform, partnering with Sales, Customer Success, and Product teams to deliver timely, measurable experiences.

The role demands strong analytics, cross-functional collaboration, and the ability to write compelling lifecycle copy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years of lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
• Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
• Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
• Experience in payments, fintech, or other regulated B2B industries is a plus.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey: onboarding, activation, engagement, retention, win-back, and expansion.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel (e.g., stage mismatches between HubSpot and CRM/Partner systems).
• Run A/B tests on messaging, timing, and channel to continuously improve conversion rates at each lifecycle stage.
• Collaborate with Content and Design teams to produce lifecycle-specific creative assets (email copy, in-app messages, triggered content).

Skills

Analytical skills

Cross-functional collaboration

Written communication

Builder mindset

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

HubSpot

Looker

Tableau

SQL

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute multi-channel lifecycle campaigns and manage the HubSpot marketing automation platform, partnering with Sales, Customer Success, and Product teams to deliver timely, measurable experiences.

The role demands strong analytics, cross-functional collaboration, and the ability to write compelling lifecycle copy.