Lifecycle Marketing Manager, Onboarding & Retention

DoorDash USA; United States; On-site; USD 96,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Job summary

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing for USMP New to own the onboarding lifecycle from sign-up to habituation. You will push forward programs, test-and-learn, and manage a meaningful onboarding budget across channels to improve conversion and long-term engagement.

You’ll partner with Product, Analytics, and Operations, use CRM platforms like Braze, Iterable, and Salesforce Marketing Cloud, and apply personalization based on behavior and context to drive timely,

Qualifications

• 4–6+ years of lifecycle, CRM, or retention marketing experience with technical depth.
• Deep familiarity with CRM platforms (Braze, Iterable, Salesforce Marketing Cloud) and multi-channel execution (email, push, SMS, in-app).
• Strong test-and-learn orientation with structured experiments and clear results to guide priorities.
• Experience managing a marketing budget and making data-informed investment decisions.
• Ability to diagnose funnel issues using data and translate into concrete improvements.
• Excellent cross-functional collaboration with Product, Analytics, and Operations.
• High ownership mindset and proactive change leadership.

Responsibilities

• Own the new consumer onboarding strategy from sign-up to habituation, including milestones, triggers, channel sequencing, and success metrics.
• Iterate core onboarding programs with a bias for action and structured testing to improve sign-up to habituation conversion.
• Expand channel coverage (push, SMS, in-app, etc.) to reach new customers with timely messages.
• Incorporate personalization using customer attributes and behavioral signals to deliver relevant experiences.
• Manage onboarding budget with rigorous spend allocation and performance tracking.
• Build and maintain a measurement framework with KPIs and regular performance reporting.
• Collaborate with Product, Analytics, and Operations to align definitions and surface opportunities.

Skills

Lifecycle marketing

CRM platforms (Braze/Iterable/Salesfor

A/B testing / test-and-learn

Budget management

Data-driven decision making

Cross-functional collaboration

Ownership / initiative

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing for USMP New to own the onboarding lifecycle from sign-up to habituation. You will push forward programs, test-and-learn, and manage a meaningful onboarding budget across channels to improve conversion and long-term engagement.

You’ll partner with Product, Analytics, and Operations, use CRM platforms like Braze, Iterable, and Salesforce Marketing Cloud, and apply personalization based on behavior and context to drive timely,